All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive analysis of the evolving partnership and channel ecosystem landscape as it approaches 2026. The collection highlights a critical shift from traditional, administrative partner management toward AI-driven execution and ecosystem orchestration to secure predictable revenue. Key themes include the necessity of compensation neutrality for sales teams, the importance of partner activation over sheer recruitment volume, and the rise of cloud marketplaces as primary growth engines. Contributors also emphasise that successful strategies now require precise targeting, identifying customer outcomes, and leveraging automated...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

The provided sources examine the 2026 marketing technology landscape, focusing on the transition from traditional software stacks to agentic AI operating models. Experts argue that strategic architecture and data governance are now more important than individual tool selection, as fragmented and poor-quality data foundations allow AI to scale errors more rapidly.This edition include the emergence of warehouse-native...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition documents the rapid evolution of GTM Engineering, a discipline where AI agents and automated systems are replacing traditional manual sales and marketing processes. The contributors outline a shift from fragmented tool stacks to integrated AI-native operating systems that manage the entire revenue pipeline, from prospecting to deal...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition comprises a comprehensive collection of insights and updates from B2B event professionals, focusing on the strategic evolution of field marketing and experiential design. Contributors argue that events must be viewed as integrated commercial campaigns rather than isolated logistical tasks, emphasizing that the majority of value is created through pre-event engagement and rigorous follow-up. A significant portion of the text highlights the transformative role of artificial intelligence, showcasing tools that automate administrative burdens to allow for greater creative and strategic focus. Other experts discuss...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition presents a comprehensive 2026 playbook for Account-Based Marketing (ABM), focusing on the shift toward AI-native and signal-based strategies. Experts argue that modern success requires bridging the gap between buyer signals and automated lead routing to ensure sales and marketing act as a single, coordinated unit. The texts highlight a transition from manual research to using AI agents and Claude-integrated...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive collection of first-hand reflections and professional insights from B2B Ignite 2026, a major marketing conference held in London. Industry leaders and attendees discuss the transition into a human-centric era, where artificial intelligence acts as a multiplier rather than a replacement for human judgment. Key themes include the necessity of brand distinctiveness to combat digital noise, the shift from vanity metrics like MQLs toward commercial fluency, and the importance of systems thinking in go-to-market strategies. Participants also highlight the event's vibrant...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the evolution of AI marketing and sales strategies leading into 2026, highlighting a shift from simple content generation to autonomous agentic execution. Industry experts detail how AI SDRs and integrated tools now automate the entire outbound funnel, from lead enrichment to booking meetings. A primary theme is the emergence of Generative Engine...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive strategic framework for B2B LinkedIn success in 2026, moving beyond basic networking toward sophisticated revenue generation. Expert contributors outline integrated playbooks that prioritise employee advocacy and personal branding, noting that individual profiles significantly outperform corporate pages in both engagement and AI search visibility. The collective advice emphasizes signal-based outreach over volume blasting, suggesting that short, problem-centric messages and early engagement with prospect content yield the highest conversion rates. Technical insights highlight the importance of optimising for dwell time and maintaining...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive analysis of the evolving global partnership landscape in 2026, with a particular focus on the integration of artificial intelligence into ecosystem strategies. Industry leaders argue that successful collaborations now require organisational alignment and robust data infrastructure rather than simple relationship management. Key updates from major technology providers like Microsoft, AWS and Salesforce highlight a shift towards marketplace-driven co-selling and the automation of partner operations. The sources also emphasise the critical need for standardised performance metrics to demonstrate the tangible revenue...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the Cannes Lions 2026 festival, highlighting a significant transition from theoretical discussions to the practical execution of agentic AI. Industry leaders across major brands like Starbucks, Amazon, and Google describe a landscape where employee-generated content and authentic creator partnerships have replaced polished corporate campaigns as the primary drivers of consumer trust. While technology remains a dominant theme, the contributors emphasize that human creativity, emotional resonance, and ethical data governance are the essential foundations for lasting brand impact. This...