All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition presents a comprehensive strategic shift in the global events industry, moving away from treating gatherings as isolated logistics exercises toward viewing them as integrated data engines. Experts emphasize that successful events are built on intentional participation design, where psychological safety and social proof outweigh the quantity of speakers. The collection highlights the necessity of sales and marketing alignment, arguing that revenue is driven by what happens after the stage lights go off through rigorous follow-up and pipeline attribution. Modern tools like artificial intelligence...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

In this edition, modern Account-Based Marketing (ABM) is shifting from broad, lead-based tactics to a precision-driven go-to-market strategy that treats high-value accounts as markets of one. These sources highlight how AI and advanced signal tracking now allow teams to identify active buyers and map complex buying committees with unprecedented accuracy. By integrating tools like Claude AI, Clay, and 6sense, companies can...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive overview of the AI-driven shift in marketing and sales strategies projected for 2026. Experts emphasize that strategic thinking and human judgment are more critical than ever, as simply increasing content volume via AI often leads to diminishing returns. Key technical developments include agentic workflows and the Model Context Protocol, which...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive strategic guide to navigating LinkedIn’s 2026 landscape, primarily focusing on the platform's transition to the 360 Brew AI algorithm. Experts emphasise that the new system prioritises thematic authority, dwell time, and profile-content alignment over traditional vanity metrics like likes or follower counts. Actionable advice includes adopting a social selling mindset, where users move away from automated AI-generated content in favour of authentic engagement, personalised video DMs, and high-value commenting. Strategic insights highlight that personal branding for founders and employee advocacy...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This examines the 2026 landscape of B2B partnerships and channel marketing, emphasizing the transition from relationship-based management to data-driven revenue engines. A central theme is the disruptive impact of Agentic AI, which is currently being integrated into cloud marketplaces like AWS and Microsoft to automate co-selling and scale customer insights. Experts argue that successful programs must move beyond vanity metrics such as certifications to focus on measurable pipeline impact and specific customer outcomes. The texts also highlight a critical sophistication gap, warning that partners who...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

In this edition, reports and insights from early 2026 outline a fundamental shift in marketing technology, moving from rigid, siloed stacks to a composable canvas built on unified data foundations. Experts highlight how agentic AI is replacing traditional automation, requiring leaders to move beyond simple tool acquisition toward sophisticated system orchestration. The discourse emphasizes that future competitive...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition explores the 2026 landscape of GTM Engineering, a discipline focused on transforming manual sales and marketing tasks into automated, agentic workflows. Experts detail how tools like Claude Code and Clay allow small teams to operate with the power of much larger organisations by interconnecting APIs for lead...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.

This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algorithms increasingly determine brand discoverability, while content creators and major brands emphasize authentic storytelling and participatory community experiences, noting that most social media consumption now comes from unfollowed accounts. Discussions also stress the need for measurable growth, the emergence of a collapsed funnel in...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition argues that B2B event success in 2026 depends on transitioning from fragmented logistics to integrated, data driven systems focused on measurable revenue. Experts highlight that traditional vanity metrics such as badge scans are being replaced by intent based indicators like Leads to Meeting ratios and pipeline attribution. Achieving high returns requires rigorous pre event planning including precise targeting of ideal customer profiles and prebooking high value meetings. Post event execution is equally vital, requiring rapid and contextual follow up within 48 hours to...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolution of Account-Based Marketing (ABM) and its shift towards AI-driven precision. The authors argue that traditional lead generation is failing, necessitating a move towards signal-based targeting and automated workflows that identify active buyers rather than static lists. Key themes include the importance of cross-departmental alignment, the integration of first-party intent data, and the use of AI agents to handle repetitive sales tasks. Practitioners emphasise that modern success requires timing over volume, where outreach is triggered by specific events like executive hires...