All episodes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution from a marketing tactic to a fundamental go-to-market strategy. Several authors emphasise the crucial shift from focusing on lead volume to business fit and deep relationships with high-value accounts, asserting that ABM is a continuous "motion" rather than a one-off campaign. A recurring theme is the paramount importance of Sales and Marketing alignment and collaboration for ABM success, alongside the strategic use of data quality, personalisation, and CRM architecture. While acknowledging the...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of clean data and strategic, incremental implementation. While many sources advocate for AI's role in augmenting human capabilities and automating repetitive tasks, a recurring theme is that human oversight, genuine personalisation, and a clear understanding of AI's limitations are crucial for success. The sources also explore...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The texts also explore digital marketing optimization, including improving LinkedIn profiles, using Google search hacks...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including AI, in enhancing event outcomes and measurement. The sources also touch...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "zero-click" environment. The sources discuss strategies such as optimising content for...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-time responsiveness. Several authors emphasise the importance of a well-defined strategy, including Ideal Customer Profile (ICP) and messaging, before implementing tools or campaigns, warning against the pitfalls of premature scaling or tool sprawl. The discussions also highlight the need for cross-functional alignment across sales,...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-time customer journeys, and the shift towards composable architectures. A significant theme is the optimisation and automation of CRM and sales operations, with various authors detailing strategies for lead generation, workflow streamlining, and the strategic implementation of no-code tools. Furthermore, the texts touch upon the challenges within MarTech, such...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those accounts, acknowledging that people, not companies, make purchasing decisions. The texts explore the crucial role of technology and AI in enabling scalable personalisation, automating tasks, and providing actionable insights into buyer intent and engagement. Furthermore, they underscore the importance of real-time adaptability, cross-functional alignment between sales and marketing,...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also emphasised the growing importance of trust, authenticity, and human connection in building client relationships, alongside the need...