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We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the modern events industry, focusing heavily on strategic planning, technology integration, and measurable outcomes. Several authors highlight the shift of event planning from a transactional role to a strategic executive priority and stress the importance of early and intentional planning to achieve sustainable growth and brand equity. A major theme is the leverage of Artificial Intelligence and data analytics to enhance efficiency, personalise attendee experiences, and provide clear Return on Investment (ROI) attribution for both sales and marketing...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of Account-based Marketing (ABM) trends and insights collected from relevant LinkedIn posts during a two-week period. The summary highlights that ABM operations are concentrating on disciplined orchestration, high-quality data, and leveraging AI to enhance execution without compromising buyer trust. Key areas of focus include refining ABM strategy by shifting from pursuing Marketing Qualified Leads (MQLs) to compounding revenue outcomes and utilising rich data for deeper research before engaging in personalised outreach. Furthermore, the insights stress the necessity of early and...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of the Global ABM Conference in London, focusing heavily on the evolving landscape of Account-Based Marketing (ABM). A central theme is the strategic shift of ABM from merely a marketing tactic to an entire operating model or Account-Based Mindset, necessitating tight Sales and Marketing alignment. Speakers and attendees widely discussed the critical role of Artificial Intelligence (AI) in enabling scale, automation, and hyper-personalisation, while repeatedly emphasising that human creativity, authenticity, and storytelling must remain at the core to cut...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the integration of Artificial Intelligence (AI) into Go-To-Market (GTM) and sales strategies, highlighting a major operational shift. A significant focus is placed on the evolution of sales roles, with many sources arguing that AI agents will not replace sales representatives but will instead act as "superpowers" or "multipliers" to enhance productivity, particularly by automating research, prospecting, and data entry. Several discussions centre on the rise of AI Sales Development Representatives (SDRs), emphasising the need for precision,...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current LinkedIn strategies for personal branding and social selling, universally stressing the importance of authenticity, consistency, and targeted engagement over simple volume or vanity metrics. Several contributors emphasise that success lies in building genuine relationships and providing valuable, unpolished expertise, often through commenting and direct messaging, as opposed to relying on constant posting or viral trends. While some acknowledge metrics like the Social Selling Index (SSI), others dismiss it as irrelevant, urging users to focus instead on business...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the modern partner ecosystem and go-to-market (GTM) strategies, emphasising that partnerships are now the most efficient channel for business growth. Several experts highlight the critical shift from transactional vendor relationships to strategic, co-creative collaborations that focus on shared outcomes, with successful execution requiring clear alignment, effective co-selling playbooks, and continuous enablement. A major theme across the posts is the profound impact of Artificial Intelligence (AI), which is streamlining partner operations, automating lead matching, and enhancing partner management platforms...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the evolving MarTech landscape, primarily driven by the acceleration of agentic AI and the critical need for robust data governance. A central theme is the widespread acknowledgment that many organisations are suffering from MarTech sprawl and complexity, which requires a focus on stack simplification and removing unused tools before adding new ones. Experts advocate for fixing foundational issues such as siloed data and lack of a single source of truth prior to implementing AI, warning that automating bad...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of Go-To-Market (GTM) strategies and the emerging role of the GTM Engineer, particularly in the B2B SaaS sector. A central theme is the shift from traditional sales methods to data-driven, automated systems, often leveraging AI and orchestration tools like Clay and n8n to achieve scalable, efficient outbound efforts and pipeline generation. Experts stress the importance of moving beyond generic approaches to focus on signal-based prospecting and unreasonable clarity in problem-solving and AI prompting. Furthermore, there is considerable...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current trends and strategic best practices in event planning, with a strong focus on maximising return on investment (ROI) in B2B contexts. A core theme highlights the shift from merely collecting contacts or focusing on aesthetics to achieving measurable business outcomes such as pipeline generation and closed deals, often by securing pre-booked, high-intent meetings rather than relying on general foot traffic. Experts frequently stress the importance of strategic pre-event and post-event alignment between sales and marketing teams, emphasising...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

These sources provide a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM) and Account-Based Everything (ABE), drawing heavily on insights from industry practitioners. The key themes revolve around the necessity of tight alignment between marketing and sales with shared target lists and metrics, and the move towards human-centric and contact-level targeting over broad, generic campaigns. Multiple contributors...