All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines strategic event leadership for 2026, shifting focus from mere logistics to meaningful human connection and measurable business impact. Industry experts highlight the transition of events into integrated content engines and revenue drivers, particularly through the adoption of AI as essential infrastructure for personalised engagement. High-profile acquisitions, such as Cvent’s purchase of Goldcast and ON24, signal a significant move toward consolidated tech ecosystems that prioritise post-event data and long-term pipeline growth. Success is defined by intentional design, authentic storytelling, and the automation of...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of industry insights provides a comprehensive blueprint for modern B2B strategy, focusing heavily on the evolution of Account-Based Marketing (ABM) in 2025 and 2026. The contributors emphasise a shift away from "spray-and-pray" tactics toward hyper-personalisation, where success is driven by mirroring prospect pain points and utilizing AI-driven intent signals. Key themes include the necessity of sales and marketing alignment, the transition from broad "Ideal Customer Profiles" to data-backed "Best Customer Profiles," and the importance of engaging the entire buying committee...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite companies. Practical insights include curated tech stacks, 5-layer outbound systems, and the importance of human judgment...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed data as the foundation for AI, with many warning that AI will only accelerate existing data and operational...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and cross-functional alignment as prerequisites for successful automation, cautioning that AI tools merely scale existing flaws if the underlying strategy is weak. The...