All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition reflects a growing consensus that MarTech progress is no longer driven by adding tools, but by fixing the structural and data foundations underneath them. Contributors repeatedly highlight that fragmented stacks, unclear ownership, and poor governance create hidden drag, limiting both AI value and execution quality. AI discussion has clearly moved beyond experimentation, with strong emphasis on agentic and context-aware systems that depend on clean data, coordinated workflows, and operational discipline. Looking ahead, the shared view is that competitive advantage will come from simplifying...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition explores the evolving Go-To-Market landscape as GTM becomes a more technical and systemised discipline rather than a marketing-led function. The source texts consistently argue that GTM underperformance is driven by internal misalignment, unclear ownership, and fragmented execution, not by weak products or insufficient spend. To build predictable revenue, teams increasingly rely on AI-enabled automation, simplified tech stacks, and signal-driven workflows that reduce manual effort and dependency on engineering. Practical execution frameworks, clear revenue ownership, and tight cross-functional alignment emerge as decisive factors, reinforcing the...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition emphasizes that event success is moving away from basic attendance figures and badge scans toward measurable business outcomes and verified pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings to secure ROI before the event begins, integrating advanced CRM lead-capture tools to close the follow-up gap, and curating content strategies weeks in advance. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalized experiences such as executive dinners or social hubs...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from generic, volume-based tactics to precision-driven, fully orchestrated business strategies. Key themes include the critical necessity of deep sales and marketing alignment, where teams must move beyond simple lead handoffs to co-create account lists and share revenue goals in order to prevent wasted resources.Artificial Intelligence is presented as a vital tool for accelerating research and data enrichment, enabling teams to map buying committees and personalise outreach at scale. However,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative integration of AI within Go-To-Market (GTM) strategies for 2026, shifting the focus from basic automation to sophisticated orchestration and intelligence. Industry experts highlight how AI agents and autonomous systems are revolutionising sales development, lead research, and personalised outreach to significantly boost pipeline efficiency. However, a recurring theme warns that high-quality data architecture and human oversight remain essential, as automating flawed processes only accelerates failure. Strategic insights suggest that while AI can replace routine tasks, the human element is...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines the evolving landscape of LinkedIn strategy for 2026, specifically focusing on the transition to the AI-driven 360Brew algorithm. Experts emphasize that successful engagement now prioritizes meaningful interactions and niche authority over generic reach or automated tactics. Effective social selling requires a systematic approach that blends authentic storytelling, personalized outreach, and strategic employee advocacy. Practical advice includes optimising headlines for searchability, engaging deeply in comment sections, and avoiding automation to prevent account penalties. Ultimately, the contributors suggest that building human trust and providing...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of partner ecosystems and co-selling strategies for 2026, highlighting a shift from traditional relationship management to data-driven ecosystem management. Industry experts emphasise that success in cloud marketplaces, such as AWS and Microsoft, requires moving beyond simple product listings to embrace incentivised sales motions, automated attribution, and deep cross-functional alignment. A recurring theme is the transformative role of AI, which is being utilised to scale playbooks and handle low-value tasks while reinforcing the necessity of human rapport in high-stakes deals....

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition highlights a shift in marketing technology from simply acquiring tools to establishing robust foundational architectures and data unification. Experts argue that operational reality and clean data are more vital than feature lists, as bloated “Franken-stacks” often create efficiency-draining technical entropy. The emergence of Agentic AI is transforming the industry, moving beyond basic automation toward contextual intelligence and human-centric decision-making. Strategic success in 2026 requires streamlining platforms, ensuring cross-functional alignment, and treating technology as a shared growth system rather than a collection of isolated...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition explore the evolving landscape of Go-To-Market (GTM) strategies for 2026, shifting from traditional marketing towards a technical, systemised discipline known as GTM Engineering. Industry experts highlight that failure typically stems from internal blind spots and structural misalignments rather than poor product quality. To achieve predictable revenue, companies are increasingly adopting AI-driven automation, signal-based outbound motions, and unified data foundations. Key frameworks emphasise ruthless focus, such as "plans on a page" and quarterly project lists, to ensure cross-functional alignment between sales, marketing, and customer success....