All episodes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Artificial Intelligence (AI)'s transformative impact on Business-to-Business (B2B) marketing and sales. Many sources highlight the strategic integration of AI to boost efficiency and ROI, moving beyond basic automation to intelligent, autonomous systems. However, there's a strong consensus that AI serves as an enhancer, not a replacement, for human roles, especially in complex sales and strategic marketing. The discussions also address challenges like measuring AI's impact, overcoming data fragmentation, and the need for continuous learning and adaptation...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving landscape of sales, particularly emphasising social selling and the strategic integration of AI. Key themes include the importance of building genuine relationships and trust with potential buyers over traditional pitching, as highlighted by multiple authors who advocate for 'silent attention' and consistent presence. Several sources address the persistent misalignment between sales and marketing teams, stressing the necessity of shared goals, data-driven strategies, and a unified focus on understanding the buyer's problems. Furthermore, the texts explore how...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and competitive advantage. The sources highlight the importance of effective partner enablement, including providing useful sales materials and streamlined onboarding processes, and the increasing reliance on Partner Relationship Management (PRM) platforms and AI-powered tools to manage and scale these relationships efficiently. Furthermore, many...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of event marketing and strategy, highlighting their crucial role in B2B growth and lead generation. Authors emphasise the shift towards experience-led growth, stressing the need for measurable ROI beyond superficial metrics, and integrating events into broader marketing campaigns. Several pieces explore the effective use of technology, particularly AI, for personalisation, efficiency, and audience engagement in event planning and follow-up. The importance of human connection, strategic preparation, flexibility, and team alignment for successful events is also consistently underscored throughout the sources....

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This podcast edition explores of Go-To-Market (GTM) strategies in the modern business landscape, particularly for B2B companies and SaaS startups. A central theme is the critical shift towards client-centricity and the evolving role of Account-Based Marketing (ABM), emphasizing understanding buyer behaviour and building trust. The impact of Artificial Intelligence (AI) on GTM is extensively discussed, from its use in automating processes and enhancing efficiency to the importance of a human-centred approach and strategic alignment rather than just technological adoption. Several sources highlight the necessity of internal...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition discusses the evolving landscape of MarTech, highlighting the shift towards integrated, data-driven, and AI-native solutions. Several authors emphasise the importance of robust data foundations, particularly through Customer Data Platforms (CDPs), to achieve personalisation and real-time customer engagement, while also acknowledging the challenges of data integration and cross-functional adoption. The texts also cover strategic considerations for building effective MarTech stacks, including combating "tech bloat," selecting appropriate tools based on company size and goals, and leveraging AI for enhanced marketing and sales operations. Finally, they...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted nature of Account-Based Marketing (ABM), highlighting its evolution from a traditional, account-first approach to a more person-first, signal-native strategy. Several authors emphasise that ABM is a strategic performance requiring strong foundations, joint sales-marketing efforts, and a dedicated skillset, rather than merely a product or a substitute for demand generation. A key theme is the shift towards precision targeting and personalisation at scale, often augmented by AI tools that analyse intent data and automate outreach. The discussions also touch upon the...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of social selling strategies, particularly focusing on LinkedIn. They highlight the importance of authenticity and building genuine relationships over traditional, impersonal sales tactics. Several authors discuss the Social Selling Index (SSI) as a metric, though some note its declining relevance, advocating for a focus on quality content and meaningful engagement. The sources also explore the impact of AI in sales, suggesting it should augment rather than replace human interaction, and emphasise the need for alignment between sales and marketing...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition discusses the transformative impact of Artificial Intelligence (AI) on B2B sales and marketing strategies. Authors highlight AI's role in automating tasks like lead generation, content creation, and competitive analysis, thereby enhancing efficiency and productivity for marketing and sales teams. A significant theme is the shift from traditional SEO to Generative Engine Optimisation (GEO), where content is optimised for AI-driven answers rather than just search rankings, emphasising authority and trust. While some sources express concerns about AI creating "noise" or oversimplifying complex...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the need for centralised systems for partner visibility and management, improving partner enablement content by making it...