All episodes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive outlook on the 2026 go-to-market landscape, emphasizing a strategic shift from AI experimentation to integrated operational systems. Experts highlight that successful AI adoption requires a foundation of clean CRM data, precise ICP definitions, and human-led judgment to avoid scaling generic "spam" or "slop". The collection covers practical AI-driven workflows for...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

We at Frenus support clients by identifying the right target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in here: https://www.frenus.com/usecases/account-based-social-engagement-warming-cold-accounts-before-outreach

This edition explores the 2026 evolution of the LinkedIn algorithm, frequently identified by the "360 Brew" AI model, which prioritises semantic relevance and niche expertise over engagement hacks. Professional contributors emphasise that profile congruence, high-value saves, and authentic commenting are now essential for maintaining visibility as the platform shifts...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive analysis of the evolving hyperscaler ecosystem, specifically focusing on the operational realities of co-selling with Microsoft, AWS, and Google Cloud. The contributors highlight a significant shift from traditional, relationship-based partnerships toward automated, data-driven execution powered by new AI-agent technologies. Experts warn that success in this "agentic era" requires more than just marketplace listings; it demands rigorous internal processes, transparent communication to avoid channel conflict, and the alignment of seller compensation with actual customer consumption. Furthermore, the texts emphasise that modern...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition suggests that marketing success now depends on a shift from simply acquiring tools to mastering system orchestration. Experts argue that consistent content and unified data foundations are more valuable than flashy campaigns, as fragmented stacks create "decisioning debt" and operational friction. Much of the discourse focuses on agentic AI, noting that while automation is becoming a service, it requires rigorous governance and machine-readable data to function effectively. Leaders are encouraged to move beyond vanity metrics and execution-only roles to align martech performance directly...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively analyzes the modern evolution of Go-To-Market (GTM) strategies, emphasizing a shift from increasing headcount to building AI-integrated systems. Industry experts highlight the rise of the GTM Engineer, a role focused on orchestrating data flows and automated "signals" rather than manual task execution. While the texts showcase extensive tool stacks, featuring platforms like Claude, Clay, and Apollo - they warn that technology cannot fix a flawed foundation of Ideal Customer Profile (ICP) clarity and messy CRM data. Strategic insights suggest that human judgment and...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition emphasizes that human connection remains the fundamental driver of the events sector, even as it undergoes a rapid technological transformation. Professional contributors highlight a shift from purely creative planning to a more disciplined event strategy that prioritizes measurable revenue, data-driven event engineering, and intentional outcome design. While artificial intelligence is being integrated to automate logistical complexities and enhance attendee personalisation, experts stress that it cannot replace on-site human judgement or the emotional resonance of live experiences. The sources collectively argue that successful modern...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency.
Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below.

https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb

This edition offers a comprehensive look at the evolving landscape of Account-Based Marketing (ABM) in 2026, emphasising a transition from generic automation to precision-driven orchestration. Experts highlight that successful strategies now rely on signal-based intelligence and contact-level engagement rather than simply targeting broad company...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition examines the transformative role of artificial intelligence in modern sales and marketing, particularly for 2026. Experts discuss the shift toward AI-native tools and agentic workflows that automate complex tasks like lead qualification, personalized outreach, and data analysis. While some contributors emphasize significant cost savings and workload reductions, others warn that human oversight remains essential to maintain brand authenticity and strategic judgment. The text also highlights the emergence of Generative Engine Optimization (GEO) as a critical strategy for maintaining brand visibility within...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights that LinkedIn success in 2026 depends on shifting from broad visibility to thematic relevance and trust. The platform's new "360Brew" algorithm prioritises human authenticity, rewarding users who engage in meaningful conversations rather than those who rely on AI-generated slop or automated sales pitches. Employee advocacy is a recurring theme, with experts arguing that empowering staff to share original stories generates significantly higher engagement than traditional corporate posting. Strategy focuses on social selling through thoughtful commenting and profile optimisation, transforming the platform from...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition examines the shifting landscape of modern B2B partnerships, focusing heavily on the transition toward ecosystem-led growth and AI integration. Industry experts highlight the critical need for structural alignment, moving beyond superficial metrics to prioritise revenue-focused co-selling and strategic execution. Several contributors provide practical warnings regarding Microsoft and AWS partner programs, specifically addressing licensing complexities and the importance of leadership sponsorship. Updates from major players like Salesforce and Adobe further illustrate a trend toward simplified partner tiers and outcome-based rewards. Additionally, the texts underscore...