All episodes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London.

The event brings together leading voices in B2B marketing for a full day of keynotes, practical workshops, peer networking, and hands-on problem-solving sessions across demand, brand, leadership, and tech.

Find the...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition examines the evolution of go-to-market (GTM) strategies in an era increasingly defined by artificial intelligence and automation. Contributors emphasize that successful scaling requires a robust systems-led foundation, where clear ideal customer profiles (ICPs) and high-quality data take precedence over simply increasing activity volume. The emergence of the...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London.

The event brings together leading voices in B2B marketing for a full day of keynotes, practical workshops, peer networking, and hands-on problem-solving sessions across demand, brand, leadership, and tech.

Find the registration link blow:
https://events.b2bmarketing.net/b2bignite?reg_type_id=745045

In this edition, modern event marketing strategies provides a comprehensive guide to modernizing high-stakes corporate gatherings and trade shows. The contributors argue that event...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition presents a comprehensive framework for modern Account-Based Marketing (ABM), transitioning from broad lead generation to high-precision revenue systems driven by AI and strategic alignment. Industry experts emphasize buying-committee mapping and the use of intent signals to trigger timely, personalized outreach across multiple stakeholders. Modern strategies advocate for tiering accounts based on fit and activity, ensuring high-effort resources like personalized...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the agentic revolution transforming global go-to-market strategies, sales, and customer experience. Industry experts detail how AI agents are moving beyond simple automation to handle complex roles in intent-based prospecting, search engine optimisation, and autonomous decision-making. A recurring theme highlights that while AI search visibility and automated outbound tools offer massive efficiency gains,...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving LinkedIn landscape in 2026, focusing on the shift from manual outreach to sophisticated GTM engineering and systematic content strategies. These sources highlight that LinkedIn has transitioned into a "visibility strategy" where authority is built through authentic employee advocacy and structured, niche-focused posting rather than viral vanity metrics. A major development featured across the accounts is the launch of the LinkedIn Creator Marketplace, a tool designed to help brands discover and partner with credible B2B experts based...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition highlights a fundamental shift toward AI-driven ecosystem strategies as the primary engine for software growth in 2026. Experts argue that traditional partner playbooks are obsolete, requiring a transition from manual activity tracking to outcome-based orchestration powered by clean, connected data. Major platforms like AWS and Microsoft are deploying autonomous agents to reduce administrative burdens and accelerate co-sell motions through integrated marketplaces. Success now depends on technical depth and the ability to align partner collateral with the specific needs of account executives. Ultimately, while...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London.

The event brings together leading voices in B2B marketing for a full day of keynotes, practical workshops, peer networking, and hands-on problem-solving sessions across demand, brand, leadership, and tech.

Find the...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

In this edition, the emergence of GTM engineering, a discipline focused on building high-leverage revenue systems rather than simply accumulating disconnected software tools. A central theme is the shift toward AI-native architectures, where platforms like Claude Code are used to orchestrate complex outbound workflows and data enrichment. Contributors emphasize...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition offers a comprehensive overview of Account-Based Marketing (ABM) strategies and the transformative role of artificial intelligence in 2026. Industry experts emphasise that success stems from rigorous ideal customer profile (ICP) alignment and precise account segmentation rather than simply increasing lead volume. Key themes include the necessity of sales and marketing synchronisation, the rise of AI-driven orchestration for personalised outreach,...