All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show marketing strategies, consistently emphasising a shift from traditional metrics to measurable outcomes and quality engagement. Several experts highlight that effective booth design, strategic pre-show networking, and excellent staff training are far more critical for generating high-quality leads and strong ROI than simply having a large budget or booth. The texts also explore the rising importance of experiential marketing and micro-events to create authentic, memorable connections, noting that authenticity and emotional engagement are key...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-to-Market (GTM) strategies in the age of Artificial Intelligence (AI). They highlight the shift from traditional, often inefficient, GTM playbooks to more agile, data-driven, and AI-powered approaches, emphasising the importance of signal-based outreach, niche focus, and optimised pipeline velocity. Several authors underscore that while AI offers immense potential for automation and scaling, the human element remains crucial for trust, context, and complex decision-making. The "GTM Engineer" emerges as a key role, responsible for building and maintaining the AI-driven...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of current trends and challenges in the MarTech landscape, with a strong emphasis on optimising operations and leveraging emerging technologies. Several authors stress that foundational understanding and robust processes are more crucial for success than merely accumulating a vast array of tools. The integration of Artificial Intelligence (AI) is a prominent theme, transforming marketing automation, customer data platforms (CDPs), and overall customer experience, though its practical application still presents significant gaps and requires careful data governance. Discussions also highlight...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution, key strategies, and the transformative impact of Artificial Intelligence (AI) and intent signals. Several authors emphasise the shift from broad outreach to hyper-personalised, targeted campaigns, with various playbooks detailing how to implement these, from studying ideal customer profiles to orchestrating multi-channel engagement. A recurring theme is the critical need for sales and marketing alignment and a strategic, long-term approach to ABM, rather than treating it as a quick fix or a mere...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administrative tasks to streamlining sales outreach and lead generation. This includes detailed breakdowns of specific AI tools and their applications, along with frameworks for integrating AI agents into existing workflows. However, many authors also emphasise the critical need for human oversight and strategic input, arguing...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and driving sales. Several experts recommend optimising LinkedIn profiles as landing pages and systematising social selling processes for predictable growth, moving beyond vanity metrics like likes. There is also a strong focus on employee advocacy, underscoring that individual contributions and unique personal branding significantly...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition highlights the evolving landscape of partner ecosystems and channel marketing, emphasising a shift towards strategic collaboration and operational excellence for sustained growth. Several sources stress that effective partner programmes move beyond mere transactional relationships, requiring clear vision, contextual enablement, and data-driven measurement of impact rather than just activity. The integration of AI is a recurring theme, with experts noting its transformative potential in areas like onboarding, content generation, data insights, and demand generation, though the indispensable human element in building trust and managing...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include leveraging AI and technology for efficiency, personalisation, and data analysis, along with the critical need for strategic planning, clear goals, and effective post-event follow-up to demonstrate ROI. Several experts also highlight the importance of human connection, empathy, and mental well-being within the high-pressure events industry, advocating for a...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation and enrichment to customer success. Conversely, some caution against merely "sprinkling AI"...