All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic alignment, tying event goals directly to business objectives, improving lead attribution through better tech integration, and ensuring...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative role of Artificial Intelligence (AI), not as a replacement for strategy, but as an accelerator for creating hyper-personalised...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach for nuanced conversations and complex deals. Before AI deployment, authors repeatedly caution that success is contingent upon a validated GTM strategy and impeccable CRM data hygiene, asserting that...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition details a profound and rapid evolution within the partner ecosystem, transitioning from the outdated "Recruit-Enable-Retain" model toward modern data-driven revenue mechanics and measurable business outcomes, with AI emerging as the central disruptor through Microsoft’s emphasis on Frontier Firms and the use of intelligence for precision partnership orchestration via predictive scoring and targeted enablement. Cloud marketplaces like the AWS Marketplace and Microsoft Commercial Marketplace are now treated as core growth infrastructure, particularly with advancements such as Resale Enabled Offers that give channel partners greater...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provided sources are a collection of professional announcements and celebrations following the annual B2B Marketing Awards, detailing the night’s major winners and industry atmosphere. Numerous prominent agencies and in-house teams reported impressive successes, with companies such as Capgemini and Revere winning multiple Gold and Silver accolades for demonstrating creativity and strategic effectiveness across diverse campaigns, including content and live events. Key titles awarded included Global B2B Marketing Agency of the Year and B2B Marketer of the Year, highlighting exceptional leadership and commercial...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive view of the evolving marketing technology landscape, highlighting its shift toward agentic AI and stronger data governance, with experts noting that while AI agents are accelerating capabilities such as automated segmentation and real-time hyper personalised experiences, true success depends on addressing foundational challenges around poor data quality, fragmented systems, and weak operational integration; strategic moves like Adobe’s acquisition of Semrush and Salesforce’s push for a single meaning of data reflect this urgency, while the MarTech Summit London and World Forum...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition discusses the fundamental shift occurring in Go-to-Market (GTM) strategy, stressing the transition from outdated, siloed approaches to engineered, predictable revenue systems. A central theme is the rise of GTM Engineering, a highly technical role responsible for orchestrating complex workflows, cleaning data, and leveraging specific automation platforms like Clay to accelerate performance. While acknowledging the hype, many experts agree that Artificial Intelligence (AI) is now mandatory for tasks like personalization and forecasting, but success hinges on rigorous orchestration and a clear strategy to prevent agent...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines a comprehensive perspective on the evolving event industry, emphasising a fundamental shift toward strategic, audience-centric planning for 2026. A major theme involves evolving measurement, where success is increasingly defined by Return on Experience (ROE) and demonstrable commercial outcomes rather than vanity metrics, prompting the development of robust scoring frameworks to assess investment value. Event technology is highlighted as essential infrastructure, with numerous experts noting that AI has become table stakes for personalization and efficiency, pushing the demand for unified, all-in-one platforms that...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing, emphasising a critical shift toward strategic alignment and the integration of artificial intelligence. Multiple authors stress that successful ABM must move beyond generic tactics to focus on human-centred experiences and hyper-personalisation across the entire customer journey, with several noting the evolution to account-based experience. A key theme across the texts is the necessity of deep collaboration between sales and marketing to define the ideal customer profile, ensure account readiness,...