All episodes

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights the recent updates to LinkedIn's algorithm, particularly the integration of large language models and interest-based distribution, have significantly reduced organic reach while rewarding higher-quality, targeted content. To adapt, B2B practitioners are shifting their focus away from traditional promotional posts, choosing instead to optimise personal profiles, engage actively in the comment sections, and leverage networks of employees. Strategic branding now requires strong positioning, where authority is established through consistent thought leadership and genuine peer verification rather than empty AI-generated material. Furthermore, sophisticated artificial...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights a significant transformation, moving away from sheer network size to focus strictly on financial output and active collaboration. Major cloud providers and artificial intelligence laboratories are heavily influencing this shift by standardising reward structures, while traditional channel participants simultaneously face growing margin compression. To navigate these challenges, successful organisations are redesigning...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the September 2026 marketing technology landscape is currently defined by a shift from merely adopting artificial intelligence to determining corporate accountability, governance, and funding models. Although businesses are rapidly acquiring new autonomous software agents, companies struggle to establish proper approval workflows and operational oversight. Furthermore, marketing technology stacks are increasingly becoming hybrid systems rather...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines how modern go-to-market strategies must adapt as traditional outbound marketing loses effectiveness and artificial intelligence makes mass messaging increasingly cheap. It highlights that automation merely magnifies existing operational flaws, making precision, accurate timing, and a well-defined ideal customer profile far more critical than raw outreach volume....

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines how modern field marketing is undergoing a fundamental transformation by shifting focus from basic attendance metrics to long-term financial outcomes and meaningful buyer signals. Industry experts emphasise that optimising trade show execution requires ditching generic badge scans in favour of frictionless meeting bookings and purposefully designed booth experiences. Furthermore, event technology and artificial intelligence are increasingly utilised to...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description.
https://events.b2bmarketing.net/abmconference/booktickets

Modern Account-Based Marketing (ABM) requires a comprehensive operational infrastructure that moves far beyond static target account lists and generic advertising. Organizations must carefully select their...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as AI transforms how buyers discover brands. Experts discuss the transition from simple keyword searches to complex, conversational queries where AI agents and Large Language Models like Claude and ChatGPT curate vendor shortlists...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive strategic framework for mastering LinkedIn in 2026, highlighting a shift from simple networking to building trusted authority. Key contributors explain that virality now depends on hyper-specific content, proof-based posts, and the effective use of video and images to stop the scroll. Strategic insights reveal that the platform's algorithm increasingly prioritises meaningful engagement metrics, such as saves and sends, over traditional likes. Furthermore, experts emphasize employee advocacy, demonstrating that non-executive staff often drive higher-quality traffic and stronger brand credibility than corporate...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from traditional resale toward ecosystem-led growth and co-selling. Industry leaders emphasize that successful partner enablement now focuses on business outcomes and data-driven integration rather than just technical training. Significant updates from major players like Microsoft, AWS, and Salesforce demonstrate how...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive overview of the evolving MarTech landscape in 2026, focusing heavily on the shift towards agentic AI and autonomous marketing operations. Experts outline a transition from traditional campaign-based models to intelligent operating systems where AI agents manage complex tasks like lead governance, content orchestration, and real-time personalisation. Strategic discussions highlight that data hygiene...