All episodes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition explores the shifting landscape of marketing technology (MarTech) as it transitions into an AI-driven, "agentic" era. Key contributors argue that strategic capability and business context are now more valuable than simply expanding a software stack, which often leads to expensive "tech clutter". The texts highlight a move towards warehouse-native architectures and custom-built solutions to replace legacy SaaS platforms, aiming to reduce hidden costs and technical debt. There is a strong emphasis on human-AI collaboration, suggesting that while automation handles workflows, marketers must remain...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explore the emergence of GTM engineering as a vital discipline for driving revenue through AI-powered automation and systematic orchestration. The contributors provide various tactical frameworks and tool stacks, frequently highlighting platforms like Clay, n8n, and Claude to replace manual prospecting with scalable, signal-based workflows. A recurring theme is the necessity of interconnected systems, moving away from isolated software to create a unified "revenue engine" where marketing and sales data flow seamlessly. The collection also includes educational resources, such as tutorials and bootcamps, designed...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving event marketing landscape for 2026, shifting the focus from mere logistics to strategic revenue generation. Experts emphasize that success requires seamless CRM integration, real-time lead qualification, and a move away from event ghosting through automated follow-up systems. Artificial Intelligence is highlighted as a transformative tool, moving beyond flashy attendee features to streamline operational efficiency and data-driven decision-making. Strategic themes include the importance of sales and marketing alignment, prioritizing meaningful human connections over sheer attendance numbers, and...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency.
Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below.

https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb

This edition focuses on a shift from high-volume outreach to strategic, data-driven precision and cross-functional alignment. The sources emphasize that successful programs prioritize ideal customer profile refinement and the integration of first-party intent signals over generic third-party data. Artificial Intelligence acts as a primary...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the shift towards AI-native go-to-market (GTM) strategies by 2026, highlighting how automation is moving from simple task execution to sophisticated orchestration. Industry experts argue that while AI SDRs and agents can significantly reduce administrative burdens and scale outreach, they are most effective as human-amplification tools rather than total replacements for skilled professionals. A recurring theme is the critical importance of context engineering and data quality, ensuring that AI systems have a unified "source of truth" to prevent hallucinations and maintain...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition captures a clear shift in Social Selling from opportunistic posting toward structured, performance-oriented execution. Contributors highlight that LinkedIn success increasingly depends on understanding platform mechanics, building authority within defined niches, and integrating Social Selling into measurable revenue workflows rather than treating it as a branding side activity. Across posts, strong emphasis is placed on voluntary employee advocacy, disciplined profile positioning, and AI-supported content workflows that enhance efficiency without sacrificing authenticity. Practical guidance centers on profile clarity, consistent value-driven content, intelligent engagement in comment...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition reflects a growing consensus that MarTech progress is no longer driven by adding tools, but by fixing the structural and data foundations underneath them. Contributors repeatedly highlight that fragmented stacks, unclear ownership, and poor governance create hidden drag, limiting both AI value and execution quality. AI discussion has clearly moved beyond experimentation, with strong emphasis on agentic and context-aware systems that depend on clean data, coordinated workflows, and operational discipline. Looking ahead, the shared view is that competitive advantage will come from simplifying...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition explores the evolving Go-To-Market landscape as GTM becomes a more technical and systemised discipline rather than a marketing-led function. The source texts consistently argue that GTM underperformance is driven by internal misalignment, unclear ownership, and fragmented execution, not by weak products or insufficient spend. To build predictable revenue, teams increasingly rely on AI-enabled automation, simplified tech stacks, and signal-driven workflows that reduce manual effort and dependency on engineering. Practical execution frameworks, clear revenue ownership, and tight cross-functional alignment emerge as decisive factors, reinforcing the...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition emphasizes that event success is moving away from basic attendance figures and badge scans toward measurable business outcomes and verified pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings to secure ROI before the event begins, integrating advanced CRM lead-capture tools to close the follow-up gap, and curating content strategies weeks in advance. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalized experiences such as executive dinners or social hubs...