All episodes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations (RevOps) for strategic growth and efficiency, moving beyond traditional Sales Ops and Marketing...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automation for efficiency while emphasising the continued need for human judgement and strategic alignment between marketing and sales. Several contributions discuss the importance of identifying and prioritising high-value accounts, tailoring content, and optimising channels like LinkedIn ads for better engagement and pipeline generation. The episode also address the...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative Engine Optimisation (GEO), with an emphasis on visibility in AI-generated answers rather than traditional search rankings. The sources...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based sales tactics like cold calls and aggressive pitches. The content covers practical advice for optimizing LinkedIn profiles, creating engaging content including videos and thoughtful comments, and utilizing tools like Sales Navigator for effective prospecting. There's also discussion on the shift towards proactive, data-driven sales, the...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content, and genuine interactions outweigh follower counts or cold outreach. They also address the role of AI in sales, advocating for its use to enhance human connection rather than replace it, and underline the impact of employee advocacy in amplifying brand messaging and building trust....