All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key take aways.

This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the need for centralised systems for partner visibility and management, improving partner enablement content by making...

We curate most relevant posts about Go-to-Market Strategy on LinkedIn and regularly share key take aways.

This edition discusses various aspects of Go-To-Market (GTM) strategies for businesses, particularly within SaaS and B2B technology. They emphasise the importance of a holistic and data-driven approach, moving beyond traditional, siloed methods. Key themes include customer-centricity, leveraging AI for enhanced efficiency and insights, optimising operational alignment across sales, marketing, and product teams, and the critical role of data quality and strategic focus for sustainable growth and investor appeal. The sources also highlight the need for adaptability in evolving market landscapes and the significance of...

This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & personalisation, advertising, SEO & content, digital asset management, and the growing importance of integrations and partnerships. Ultimately, it provides a snapshot of current industry discourse, emphasising practical applications and strategic shifts in the MarTech landscape.

This podcast was created via Google Notebook LM.

Strategic B2B Marketing, provided by Thomas Allgeyer and Frenus. Frenus is a B2B market research company working with enterprises to optimize their campaigns with account and executive insights—far beyond AI. Join our hosts for a focused, insightful discussion on the most relevant LinkedIn insights about AI in B2B Marketing from CW 21 and 22. Cutting through the noise for B2B marketing professionals.

This podcast was created via Google Notebook LM.

We curate most relevant posts about ABM on LinkedIn and regularly share key take aways.

This episode delves into the key takeaways from the 6sense Inspire UK event in London, focusing on accelerating growth, ABM, and AI in B2B marketing. It highlights the crucial shift from focusing on MQLs to understanding and engaging with Buying Groups, as deals involve many individuals. The discussion covers leveraging AI for efficiency and personalisation while emphasizing the need for strategic use ("AI that builds pipe, not hype"), as well as the enduring importance of Sales and Marketing alignment and genuine human connection in the...