All episodes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation, real-time data orchestration, and automated campaign planning. There is a strong emphasis on the necessity of clean data foundations and...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across marketing, sales, and product teams to avoid the accumulation of "GTM debt" caused by disjointed playbooks. Experts highlight...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic. Industry experts argue that as AI-generated content saturates digital channels, in-person gatherings are becoming the primary vehicle for establishing genuine human trust and high-value relationships. Key insights highlight the effectiveness of "wrapper events" and intimate curated dinners over...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors share actionable frameworks for data enrichment, account tiering, and the use of AI to automate personalised outreach at scale....

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website content. While generative AI and agent-mediated commerce are projected to manage trillions in transactions, many organisations struggle with a readiness gap between executive ambition and...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee advocacy and founder-led content essential for business growth. Experts warn against "AI slop," noting that the platform's new 360Brew algorithm prioritises saves and genuine personal voice over generic, automated...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions and active deal participation over passive certifications or self-reported data. The industry is increasingly leveraging artificial intelligence to streamline...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the modern marketing technology landscape is undergoing a significant transition from the mere accumulation of software to the disciplined governance and orchestration of existing digital assets. Current industry shifts highlight a move towards warehouse-native data architectures, where businesses prioritise centralising information to resolve identity discrepancies and justify high platform costs. Agentic AI is emerging...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition focuses on the modern go-to-market landscape which is currently undergoing a significant shift as systems and automation begin to outpace the human talent required to manage them. This transition has birthed the GTM engineer, a highly specialised role that bridges the gap between technical data architecture and...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the evolving landscape of field marketing and event strategy, emphasising a shift from mere logistics to revenue-driven outcomes. Industry experts advocate for data-led decision making, where success is measured by pipeline generation and audience quality rather than total attendance figures. Emerging technologies like AI and MCP connectors are highlighted as essential tools for automating operational burdens and uncovering...