All episodes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the modern marketing technology landscape is undergoing a significant transition from the mere accumulation of software to the disciplined governance and orchestration of existing digital assets. Current industry shifts highlight a move towards warehouse-native data architectures, where businesses prioritise centralising information to resolve identity discrepancies and justify high platform costs. Agentic AI is emerging...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition focuses on the modern go-to-market landscape which is currently undergoing a significant shift as systems and automation begin to outpace the human talent required to manage them. This transition has birthed the GTM engineer, a highly specialised role that bridges the gap between technical data architecture and...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the evolving landscape of field marketing and event strategy, emphasising a shift from mere logistics to revenue-driven outcomes. Industry experts advocate for data-led decision making, where success is measured by pipeline generation and audience quality rather than total attendance figures. Emerging technologies like AI and MCP connectors are highlighted as essential tools for automating operational burdens and uncovering...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the modern landscape of Account-Based Marketing (ABM) is currently defined by a tension between rapid AI automation and the fundamental need for organisational alignment. While AI agents are drastically reducing the time and cost required to execute complex, personalised campaigns, these tools often outpace a company's ability to manage them effectively. Industry experts argue that the success of...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the profound shift towards AI-driven marketing and sales, specifically highlighting the transition from traditional search to Generative Engine Optimization (GEO). Practical applications such as automated competitor research, agentic outbound prospecting, and streamlined content workflows demonstrate how teams are increasing efficiency. However, several contributors warn that these agentic systems fail without clean, honest...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition examine the shifting landscape of LinkedIn strategy in 2026, highlighting a move away from generic automation toward authentic professional expertise. A major update to the platform’s AI-driven ranking system, often referred to as 360Brew, now prioritises niche authority and meaningful conversation over traditional engagement metrics like likes or hashtags. Experts recommend adopting employee-led content and direct messaging frameworks to bridge the gap between social visibility and quantifiable revenue. While generative AI remains a powerful tool for research, the consensus warns against "AI slop,"...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights a fundamental shift in partner ecosystems as businesses transition toward an AI-first operating model. Strategic leaders emphasize that success now depends on specialised workflows and agentic AI capabilities rather than generalist positioning or technical certifications. Key insights suggest that operational execution, particularly through cloud marketplaces and precise attribution data, has replaced...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

The provided sources explore a fundamental shift in the MarTech landscape, where the focus is moving from isolated tools to integrated infrastructure and data clouds. Industry experts highlight how Customer Data Platforms (CDPs) are evolving, with traditional models being challenged by composable architectures and "lakehouse" solutions like Databricks. Artificial Intelligence is a central theme, shifting from a...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition focuses on the rapid emergence of GTM Engineering as a critical new discipline that bridges the gap between software development and revenue operations. This shift focuses on building automated systems and agentic stacks rather than simply increasing headcount or purchasing isolated software tools. By leveraging AI-driven orchestration...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition

This edition collectively examines the evolving landscape of corporate events and field marketing in 2026, shifting the focus from mere logistics to strategic revenue generation. Experts argue that successful trade shows depend on extensive pre-show preparation and disciplined follow-up rather than expensive booth designs or passive lead collection. The texts...