All episodes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the transition from traditional search engine optimisation to Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as artificial intelligence reshapes the marketing landscape. Experts argue that brand visibility now depends on being recommended by AI models like ChatGPT and Claude rather than simply ranking on Google. This shift requires structured, authoritative...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in LinkedIn strategy, moving away from "gaming" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting and original points of view over generic content. Success on the platform now requires optimised profiles that act as clear prompts for the AI, alongside a focus on high-value engagement signals like saves and meaningful comments rather than vanity metrics. Multiple reports emphasise...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partner recruitment, enablement, and deal execution. Expert insights emphasize that modern success requires integrated co-sell motions and a "marketplace-first" strategy, particularly within the Microsoft and AWS hyperscaler environments. Strategic leaders argue that organizations must move beyond simple recruitment to focus on partner...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

In this edition, the marketing technology is currently undergoing a structural transformation characterized by a shift from tool proliferation toward disciplined, AI-driven execution. Recent industry reports highlight the rise of agentic workflows and standardized integration protocols, which allow artificial intelligence to move beyond content generation into complex operational decision-making. Strategic focus has moved toward robust data governance...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines the emergence of GTM Engineering as a critical discipline for B2B companies in 2026, shifting focus from manual labor to autonomous AI systems. These experts advocate for a transition away from traditional, fragmented software seats in favour of integrated agentic workflows that utilise APIs and tools...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition reveals that modern event strategy is shifting away from simple logistics toward intentional experience design and measurable business impact. Experts emphasize that successful trade shows and gatherings now require rigorous pre-event planning, data-driven lead qualification, and the seamless integration of AI-powered tools to enhance personalization. While technology is becoming the connective tissue of the industry, the sources argue that human connection remains the ultimate driver of high-value B2B relationships. Emerging trends for 2026 highlight a move toward micro-events and highly curated environments that...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition offers a strategic outlook for 2026 go-to-market strategies, emphasizing a fundamental shift from manual sales tasks to agentic AI integration. Experts suggest replacing traditional inbound forms with AI agents to meet buyer expectations for immediate, intelligent interaction. While AI SDRs can exponentially increase outreach volume, the collection of insights warns that pure automation...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the Forrester B2B Summit North America 2026, highlighting a transition toward what experts call GTM Singularity. This phenomenon describes a collapse of traditional sales funnels caused by autonomous, AI-driven buyer behaviour that increasingly occurs in "dark" channels invisible to vendors. Consequently, industry leaders are urging a shift from fragmented lead generation toward preference marketing, which unites brand and demand strategies to establish early trust. While artificial intelligence is now seen as a fundamental teammate for enhancing operational efficiency,...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.

This edition comprises a collection of professional recaps and social media updates from OMR 2026, Europe's largest digital marketing and technology festival. Highlighting the event’s shift from hype to practical application, the texts explore how Artificial Intelligence is being integrated into logistics, e-commerce, and customer relationship management. Industry leaders focus on the tension between digital automation and the preservation of human connection, with significant warnings regarding surveillance and data privacy. Notable contributors, including Meredith Whittaker and Scott Galloway, offer critical predictions on the bursting of...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive outlook on LinkedIn social selling and algorithm dynamics for 2026, emphasising that meaningful engagement now outweighs traditional posting. Success on the platform requires treating personal profiles as digital landing pages while prioritising thoughtful commenting over aggressive direct messaging. Experts highlight that the algorithm increasingly rewards niche authority, long-form education, and human-centric storytelling while penalising generic AI-generated content. Strategic advice includes building sustainable outreach stacks, leveraging video and podcasting, and shifting from product-focused pitches to problem-centric solutions. Ultimately, the collective insights...