All episodes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the rapid transformation of the MarTech landscape, driven primarily by the integration of Artificial Intelligence (AI) and the critical need for unified data. Multiple sources assert that AI is moving beyond simple automation to become an orchestration layer that governs entire marketing ecosystems, with Salesforce’s Agentforce and Data Cloud frequently highlighted as foundational components for real-time, personalised experiences. A major recurring theme is the widespread challenge of achieving MarTech ROI, which is often hindered by fragmented data silos,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A significant theme is the ubiquitous, yet frequently under-utilised, nature of AI in GTM, with several experts stressing that successful adoption requires strong data foundations and clarity...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the modern events industry, focusing heavily on strategic planning, technology integration, and measurable outcomes. Several authors highlight the shift of event planning from a transactional role to a strategic executive priority and stress the importance of early and intentional planning to achieve sustainable growth and brand equity. A major theme is the leverage of Artificial Intelligence and data analytics to enhance efficiency, personalise attendee experiences, and provide clear Return on Investment (ROI) attribution for both sales and marketing...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of Account-based Marketing (ABM) trends and insights collected from relevant LinkedIn posts during a two-week period. The summary highlights that ABM operations are concentrating on disciplined orchestration, high-quality data, and leveraging AI to enhance execution without compromising buyer trust. Key areas of focus include refining ABM strategy by shifting from pursuing Marketing Qualified Leads (MQLs) to compounding revenue outcomes and utilising rich data for deeper research before engaging in personalised outreach. Furthermore, the insights stress the necessity of early and...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of the Global ABM Conference in London, focusing heavily on the evolving landscape of Account-Based Marketing (ABM). A central theme is the strategic shift of ABM from merely a marketing tactic to an entire operating model or Account-Based Mindset, necessitating tight Sales and Marketing alignment. Speakers and attendees widely discussed the critical role of Artificial Intelligence (AI) in enabling scale, automation, and hyper-personalisation, while repeatedly emphasising that human creativity, authenticity, and storytelling must remain at the core to cut...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the integration of Artificial Intelligence (AI) into Go-To-Market (GTM) and sales strategies, highlighting a major operational shift. A significant focus is placed on the evolution of sales roles, with many sources arguing that AI agents will not replace sales representatives but will instead act as "superpowers" or "multipliers" to enhance productivity, particularly by automating research, prospecting, and data entry. Several discussions centre on the rise of AI Sales Development Representatives (SDRs), emphasising the need for precision,...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current LinkedIn strategies for personal branding and social selling, universally stressing the importance of authenticity, consistency, and targeted engagement over simple volume or vanity metrics. Several contributors emphasise that success lies in building genuine relationships and providing valuable, unpolished expertise, often through commenting and direct messaging, as opposed to relying on constant posting or viral trends. While some acknowledge metrics like the Social Selling Index (SSI), others dismiss it as irrelevant, urging users to focus instead on business...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the modern partner ecosystem and go-to-market (GTM) strategies, emphasising that partnerships are now the most efficient channel for business growth. Several experts highlight the critical shift from transactional vendor relationships to strategic, co-creative collaborations that focus on shared outcomes, with successful execution requiring clear alignment, effective co-selling playbooks, and continuous enablement. A major theme across the posts is the profound impact of Artificial Intelligence (AI), which is streamlining partner operations, automating lead matching, and enhancing partner management platforms...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the evolving MarTech landscape, primarily driven by the acceleration of agentic AI and the critical need for robust data governance. A central theme is the widespread acknowledgment that many organisations are suffering from MarTech sprawl and complexity, which requires a focus on stack simplification and removing unused tools before adding new ones. Experts advocate for fixing foundational issues such as siloed data and lack of a single source of truth prior to implementing AI, warning that automating bad...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of Go-To-Market (GTM) strategies and the emerging role of the GTM Engineer, particularly in the B2B SaaS sector. A central theme is the shift from traditional sales methods to data-driven, automated systems, often leveraging AI and orchestration tools like Clay and n8n to achieve scalable, efficient outbound efforts and pipeline generation. Experts stress the importance of moving beyond generic approaches to focus on signal-based prospecting and unreasonable clarity in problem-solving and AI prompting. Furthermore, there is considerable...