Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the 2026 marketing technology landscape, emphasizing a transition from traditional software management to AI-driven orchestration and agentic workflows. Industry experts argue that modern success depends more on operational maturity, data freshness, and clear ownership than on simply acquiring new tools. Key strategic shifts include the rise of warehouse-native architectures, the convergence of adtech and...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines the modern evolution of go-to-market (GTM) strategies, shifting from siloed sales and marketing tactics toward integrated, AI-driven operating systems. Expert contributors emphasise that successful growth requires a strong strategic foundation, including a clearly defined ideal customer profile and precise positioning, before implementing automation. A significant focus...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition explores a shift in event marketing away from mere attendance and towards strategic pipeline generation and business impact. Experts argue that successful events require clear objectives established well before selecting venues or booths, moving beyond "vanity metrics" like badge scans to track meaningful follow-up conversations. Emerging trends highlight the role of AI-driven tools in streamlining lead qualification and automating...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams with high-quality data. The text underscores that successful programmes require total sales and marketing alignment and a...