Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and platform-native writing, significantly outperforms automated outreach or artificial content. Effective lead generation currently relies on concise, human-centric communication and the strategic use of employee advocacy to build trust. Ultimately, the...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of partners typically produce the vast majority of sales. The emergence of artificial intelligence is rapidly altering...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation, real-time data orchestration, and automated campaign planning. There is a strong emphasis on the necessity of clean data foundations and...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across marketing, sales, and product teams to avoid the accumulation of "GTM debt" caused by disjointed playbooks. Experts highlight...