Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines how modern go-to-market strategies must adapt as traditional outbound marketing loses effectiveness and artificial intelligence makes mass messaging increasingly cheap. It highlights that automation merely magnifies existing operational flaws, making precision, accurate timing, and a well-defined ideal customer profile far more critical than raw outreach volume....

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines how modern field marketing is undergoing a fundamental transformation by shifting focus from basic attendance metrics to long-term financial outcomes and meaningful buyer signals. Industry experts emphasise that optimising trade show execution requires ditching generic badge scans in favour of frictionless meeting bookings and purposefully designed booth experiences. Furthermore, event technology and artificial intelligence are increasingly utilised to...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description.
https://events.b2bmarketing.net/abmconference/booktickets

Modern Account-Based Marketing (ABM) requires a comprehensive operational infrastructure that moves far beyond static target account lists and generic advertising. Organizations must carefully select their...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as AI transforms how buyers discover brands. Experts discuss the transition from simple keyword searches to complex, conversational queries where AI agents and Large Language Models like Claude and ChatGPT curate vendor shortlists...