Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

In this edition, modern go-to-market strategies are undergoing a significant transformation driven by artificial intelligence and GTM engineering, shifting away from rigid tool stacks toward unified, agile systems. Organisations are increasingly combining AI-powered automation, intent signals, and multi-channel outreach to scale their operations while trying to maintain data integrity...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

In this edition, modern event and trade marketing strategies require careful planning, clear differentiation, and rigorous ROI measurement rather than mere physical attendance. Industry professionals emphasize that successful campaigns depend on target audience alignment, structured pre-show outreach, and deliberate networking formats like micro-events or tailored dinners. Furthermore, leveraging digital channels such as LinkedIn, artificial intelligence tools, and robust CRM attribution helps...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

In this edition, Modern B2B marketing experts argue that account-based marketing requires abandoning outdated mass-lead methods in favour of hyper-targeted, data-driven frameworks. Rather than relying on black-box software or generic outreach, successful teams align sales and marketing around a single shared account list divided into precise tiers. Practitioners emphasize that true intent is uncovered by stacking multiple buying signals, such as...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights how contemporary business-to-business marketing is experiencing a profound transformation as human tasks shift towards automated execution while potential clients increasingly rely on artificial intelligence for initial supplier discovery. Rather than depending on conventional search engines, buyers now utilize intelligent language models that generate curated vendor shortlists well before any human salesperson becomes...