Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from generic, volume-based tactics to precision-driven, fully orchestrated business strategies. Key themes include the critical necessity of deep sales and marketing alignment, where teams must move beyond simple lead handoffs to co-create account lists and share revenue goals in order to prevent wasted resources.Artificial Intelligence is presented as a vital tool for accelerating research and data enrichment, enabling teams to map buying committees and personalise outreach at scale. However,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative integration of AI within Go-To-Market (GTM) strategies for 2026, shifting the focus from basic automation to sophisticated orchestration and intelligence. Industry experts highlight how AI agents and autonomous systems are revolutionising sales development, lead research, and personalised outreach to significantly boost pipeline efficiency. However, a recurring theme warns that high-quality data architecture and human oversight remain essential, as automating flawed processes only accelerates failure. Strategic insights suggest that while AI can replace routine tasks, the human element is...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines the evolving landscape of LinkedIn strategy for 2026, specifically focusing on the transition to the AI-driven 360Brew algorithm. Experts emphasize that successful engagement now prioritizes meaningful interactions and niche authority over generic reach or automated tactics. Effective social selling requires a systematic approach that blends authentic storytelling, personalized outreach, and strategic employee advocacy. Practical advice includes optimising headlines for searchability, engaging deeply in comment sections, and avoiding automation to prevent account penalties. Ultimately, the contributors suggest that building human trust and providing...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of partner ecosystems and co-selling strategies for 2026, highlighting a shift from traditional relationship management to data-driven ecosystem management. Industry experts emphasise that success in cloud marketplaces, such as AWS and Microsoft, requires moving beyond simple product listings to embrace incentivised sales motions, automated attribution, and deep cross-functional alignment. A recurring theme is the transformative role of AI, which is being utilised to scale playbooks and handle low-value tasks while reinforcing the necessity of human rapport in high-stakes deals....