Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from traditional resale toward ecosystem-led growth and co-selling. Industry leaders emphasize that successful partner enablement now focuses on business outcomes and data-driven integration rather than just technical training. Significant updates from major players like Microsoft, AWS, and Salesforce demonstrate how...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive overview of the evolving MarTech landscape in 2026, focusing heavily on the shift towards agentic AI and autonomous marketing operations. Experts outline a transition from traditional campaign-based models to intelligent operating systems where AI agents manage complex tasks like lead governance, content orchestration, and real-time personalisation. Strategic discussions highlight that data hygiene...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines a significant shift in go-to-market (GTM) strategies for 2026, moving away from legacy sales models toward AI-driven GTM engineering and Revenue Operations. Experts emphasize that success now requires precise Ideal Customer Profile (ICP) analysis, signal-based outbound automation, and a "systems-first" approach to hiring. Several contributors warn...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition offers a comprehensive collection of strategic insights and actionable advice for mastering modern business events and trade shows. Industry experts argue that genuine business strategy—defined by clear objectives and specific target audiences—must always precede logistics like booth design or venue selection. A recurring theme across the texts is the shift in focus from quantity to quality, where the value...