Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in LinkedIn strategy, moving away from "gaming" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting and original points of view over generic content. Success on the platform now requires optimised profiles that act as clear prompts for the AI, alongside a focus on high-value engagement signals like saves and meaningful comments rather than vanity metrics. Multiple reports emphasise...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partner recruitment, enablement, and deal execution. Expert insights emphasize that modern success requires integrated co-sell motions and a "marketplace-first" strategy, particularly within the Microsoft and AWS hyperscaler environments. Strategic leaders argue that organizations must move beyond simple recruitment to focus on partner...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

In this edition, the marketing technology is currently undergoing a structural transformation characterized by a shift from tool proliferation toward disciplined, AI-driven execution. Recent industry reports highlight the rise of agentic workflows and standardized integration protocols, which allow artificial intelligence to move beyond content generation into complex operational decision-making. Strategic focus has moved toward robust data governance...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines the emergence of GTM Engineering as a critical discipline for B2B companies in 2026, shifting focus from manual labor to autonomous AI systems. These experts advocate for a transition away from traditional, fragmented software seats in favour of integrated agentic workflows that utilise APIs and tools...