Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights the recent updates to LinkedIn's algorithm, particularly the integration of large language models and interest-based distribution, have significantly reduced organic reach while rewarding higher-quality, targeted content. To adapt, B2B practitioners are shifting their focus away from traditional promotional posts, choosing instead to optimise personal profiles, engage actively in the comment sections, and leverage networks of employees. Strategic branding now requires strong positioning, where authority is established through consistent thought leadership and genuine peer verification rather than empty AI-generated material. Furthermore, sophisticated artificial...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights a significant transformation, moving away from sheer network size to focus strictly on financial output and active collaboration. Major cloud providers and artificial intelligence laboratories are heavily influencing this shift by standardising reward structures, while traditional channel participants simultaneously face growing margin compression. To navigate these challenges, successful organisations are redesigning...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the September 2026 marketing technology landscape is currently defined by a shift from merely adopting artificial intelligence to determining corporate accountability, governance, and funding models. Although businesses are rapidly acquiring new autonomous software agents, companies struggle to establish proper approval workflows and operational oversight. Furthermore, marketing technology stacks are increasingly becoming hybrid systems rather...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines how modern go-to-market strategies must adapt as traditional outbound marketing loses effectiveness and artificial intelligence makes mass messaging increasingly cheap. It highlights that automation merely magnifies existing operational flaws, making precision, accurate timing, and a well-defined ideal customer profile far more critical than raw outreach volume....