Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition highlights that professional services and modern go-to-market strategies are undergoing a massive transformation driven by artificial intelligence and automation. Firms are shifting their pricing models away from traditional billable hours toward outcome-based fees, while restructuring talent development around critical thinking and AI-agent oversight. Within modern sales operations,...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition emphasize that field marketing is evolving from a reliance on vanity metrics like sheer attendance toward a rigorous focus on pipeline impact and verified commercial outcomes. Industry leaders highlight that successful modern strategies favor smaller, highly curated gatherings and experiential activations—such as interactive digital twins, nostalgic lounges, and creative photo contests—over passive logoed swag and large, unfocused crowds. Additionally,...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets

Account-based marketing is rapidly evolving from a basic campaign tactic into a comprehensive go-to-market operating model that unifies sales and marketing teams around shared account...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights how artificial intelligence is fundamentally transforming modern marketing and search dynamics by shifting the primary goal from traditional search engine rankings to AI-driven recommendations and citations. Industry experts emphasize that because generative platforms like ChatGPT, Claude, and Perplexity heavily influence buyer decision-making before they ever visit a corporate website, organizations must master...