Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the fundamental shift toward ecosystem-led growth and the rising importance of active co-selling. Experts argue that successful partnerships must move beyond passive marketplace listings to focus on operational discipline, trust-based relationships, and joint accountability. A significant portion of the text highlights how artificial intelligence and cloud hyperscalers are reshaping go-to-market strategies, requiring partners to demonstrate repeatable success rather than simple brand association. Common pitfalls identified include unclear ownership, poor attribution, and infrastructure gaps that prevent strategic alliances from scaling into predictable revenue...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive 2026 outlook on the MarTech landscape, highlighting a definitive shift from acquiring new tools to optimising existing architectures. Experts argue that business growth is currently hindered by integration gaps and poor data foundations rather than a lack of software features. The rise of agentic AI is transforming the industry, moving human roles...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

The provided sources explore the evolving landscape of Go-To-Market (GTM) Engineering, a discipline that prioritises systematic automation and technical architecture over traditional volume-based sales. Experts argue that while AI tools like Claude and Clay provide significant leverage, they function as multipliers that amplify both effective strategies and existing operational...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in field marketing and event strategy, moving away from logistics-heavy planning toward measurable sales acceleration. Modern event leaders are prioritising integrated technology stacks and real-time CRM synchronisation to eliminate post-event bottlenecks and capture pipeline value instantly. The text highlights a growing preference for smaller, curated executive experiences over broad registration drives, as audience quality and human trust become the primary drivers of commercial success. Artificial Intelligence is being repositioned as a practical partner for workflow automation and data enrichment,...