Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility in these digital ecosystems now relies more on YouTube mentions and individual social profiles than conventional SEO metrics. Meanwhile, the initial trend...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a significant shift in LinkedIn’s ecosystem, where personal credibility and topic-based relevance have replaced traditional broadcasting and direct connections. Modern strategies prioritise genuine human engagement over automated "slop", as the platform’s algorithm now penalises AI-generated content and artificial engagement pods. Individual employee profiles have emerged as more influential than corporate pages, driving higher reach and facilitating B2B conversions through authentic storytelling. Data suggests that concise, personalised communication and active commenting are essential for bypassing feed restrictions and reaching senior decision-makers. Ultimately, the...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic maturity and operational excellence have replaced mere "logo collecting." Industry leaders argue that tier progression and marketplace presence are now table stakes, requiring rigorous planning and honest resourcing to move beyond unvalidated status. The text highlights a critical...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the 2026 marketing technology landscape, emphasizing a transition from traditional software management to AI-driven orchestration and agentic workflows. Industry experts argue that modern success depends more on operational maturity, data freshness, and clear ownership than on simply acquiring new tools. Key strategic shifts include the rise of warehouse-native architectures, the convergence of adtech and...