Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition highlights that modern account-based marketing (ABM) is shifting from a marketing-only tactic to a comprehensive go-to-market strategy that prioritises collective buying groups over single accounts. Industry experts argue that success depends on a solid data foundation and seamless alignment between sales and marketing rather than creative campaigns alone. As artificial intelligence simplifies the research process, companies must focus on...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility in these digital ecosystems now relies more on YouTube mentions and individual social profiles than conventional SEO metrics. Meanwhile, the initial trend...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a significant shift in LinkedIn’s ecosystem, where personal credibility and topic-based relevance have replaced traditional broadcasting and direct connections. Modern strategies prioritise genuine human engagement over automated "slop", as the platform’s algorithm now penalises AI-generated content and artificial engagement pods. Individual employee profiles have emerged as more influential than corporate pages, driving higher reach and facilitating B2B conversions through authentic storytelling. Data suggests that concise, personalised communication and active commenting are essential for bypassing feed restrictions and reaching senior decision-makers. Ultimately, the...

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic maturity and operational excellence have replaced mere "logo collecting." Industry leaders argue that tier progression and marketplace presence are now table stakes, requiring rigorous planning and honest resourcing to move beyond unvalidated status. The text highlights a critical...