Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines how the rapidly evolving martech landscape is pivoting from basic marketing automation toward agentic AI workflows and composable architecture. Industry discussions highlight major market shifts, such as Salesforce acquiring Braze for $5.66 billion, alongside widespread concerns regarding data governance, stack sprawl, and the hidden costs of AI credit pricing. Experts emphasize that successful automation...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition examines how modern go-to-market strategies are undergoing a massive transformation, shifting away from high-volume headcount models toward leaner, automated architectures driven by artificial intelligence. Companies are increasingly relying on specialized roles like GTM engineers and autonomous agents to handle data signals, pipeline management, and targeted outreach with...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines a significant transformation as stricter ROI scrutiny and AI integration redefine how companies approach trade shows and experiential strategies. Traditional metrics like badge scans and massive booth presences are being replaced by smaller, highly intentional formats, targeted guest lists, and faster follow-ups. Marketers are increasingly leveraging artificial intelligence to streamline operations, build enriched attendee lists, and score leads...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets

Modern Account-Based Marketing (ABM) requires organizations to move away from generic lead generation and instead treat ABM as a coordinated, cross-functional revenue system that aligns...