All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current trends and strategic best practices in event planning, with a strong focus on maximising return on investment (ROI) in B2B contexts. A core theme highlights the shift from merely collecting contacts or focusing on aesthetics to achieving measurable business outcomes such as pipeline generation and closed deals, often by securing pre-booked, high-intent meetings rather than relying on general foot traffic. Experts frequently stress the importance of strategic pre-event and post-event alignment between sales and marketing teams, emphasising...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

These sources provide a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM) and Account-Based Everything (ABE), drawing heavily on insights from industry practitioners. The key themes revolve around the necessity of tight alignment between marketing and sales with shared target lists and metrics, and the move towards human-centric and contact-level targeting over broad, generic campaigns. Multiple contributors...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a multifaceted overview of the rapid integration of Artificial Intelligence (AI) within Go-to-Market (GTM) strategies, particularly in sales and marketing. A dominant theme is the tension between AI for efficiency and automation, such as AI Sales Development Representatives (SDRs) and workflow agents, versus the irreplaceable need for human authenticity and context. Many authors contend that AI should serve as a force multiplier or copilot, handling research, data processing, and repetitive tasks, while human professionals focus on building trust, strategic nuance,...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on social selling and personal branding on LinkedIn, emphasising that success stems from building trust and providing genuine value rather than self-promotional pitches. A recurring theme is the importance of the Social Selling Index (SSI) score, a metric LinkedIn uses to quietly grade users on their professional brand, network quality, engagement with insights, and relationship-building efforts, directly impacting visibility and organic reach. Experts stress the need for a human, authentic approach to content, with strong opinions and stories being more...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insightsinto the evolving landscape of B2B partnerships, particularly emphasizing the impact of Artificial Intelligence (AI) and hyperscaler cloud platforms. Several authors stress the importance of strategic alignment, mutual trust, and robust enablement for partner activation and scalable growth, noting that relying solely on incentives and tools is insufficient. Key discussions focus on optimising content for AI discovery, redefining SaaS partnership economics for equitable value creation, and the critical need for integrating partnerships directly into the core GTM strategy rather than treating...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Marketing Technology (MarTech), with a dominant focus on the disruptive integration of Artificial Intelligence (AI). A central theme is the necessity of moving beyond simply purchasing tools to designing intelligent systems and redesigning workflows based on clear business outcomes and clean, integrated data. Several authors highlight the challenge of data quality and alignment across sales, marketing, and operations (RevOps), noting that AI cannot fix fundamentally broken processes. The texts also discuss...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolution of Go-to-Market (GTM) strategy in the B2B and SaaS space, particularly emphasising the rise of GTM Engineering as a critical, data-driven discipline. Several authors highlight that traditional sales has evolved into a more scalable, automated, and AI-fuelled GTM engine, with tools like Clay frequently cited as central to this transformation. Core themes include the necessity of establishing GTM foundations (such as ICP, positioning, and messaging) before implementing tactics, the danger of using inaccurate intent data, and the...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of modern event strategy, emphasising a shift from transactional sales to relationship-driven audience experiences. Multiple authors stress the importance of prioritizing hospitality, creative engagement, and genuine human connection over forced sales pitches and generic booth setups. A recurring theme, particularly for SaaS and B2B events, is the need for measurable ROI and integrated data systems, linking offline interactions directly to Account-Based Marketing (ABM) platforms and CRMs to prove event value. Furthermore, the content addresses operational excellence, suggesting that success...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition offers extensive insights into the modern practice of Account-Based Marketing (ABM), consistently emphasising a shift from broad campaigns to highly strategic, data-driven systems focused on revenue outcomes. Several authors discuss ABM failures, attributing them to a lack of sales-marketing alignment, a focus on activity metrics over pipeline conversion, premature technology adoption, and treating ABM as a short-term campaign rather than...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the transformative impact of Generative AI (GenAI) on marketing and sales, with a strong emphasis on the emerging field of Generative Engine Optimization (GEO). Numerous experts assert that AI is not a replacement for human creativity but rather a powerful tool that automates repetitive tasks, enabling marketers to focus on strategy, originality, and problem-first thinking, often adopting a Product Manager mindset. A major theme is the shift in digital visibility from traditional SEO to GEO, where...