All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships that offer clear ROI and mutual value. Several sources point to AI's transformative role in optimising alliance processes, from identifying opportunities to enhancing co-selling and data management. There is also a strong focus on improving co-selling effectiveness through better alignment, communication, and a move towards "co-closing" deals, alongside...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event marketing, emphasising a shift from mere exposure to strategic engagement and measurable ROI. Authors highlight the importance of data-driven insights, leveraging AI for enhanced targeting and personalisation, and aligning events with overarching business goals and pipeline growth. Several pieces stress the critical role of experiential marketing in fostering genuine connections and brand loyalty, advocating for meaningful interactions over superficial giveaways. The collection also addresses the practicalities of event planning, including the need for meticulous detail, effective...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Go-To-Market (GTM) strategies in the modern business landscape, particularly highlighting the transformative role of Artificial Intelligence (AI). Several authors emphasise the shift from static, traditional GTM plans to more dynamic, adaptive, and data-driven approaches that integrate customer insights and market realities. A recurring theme is the importance of alignment across sales, marketing, and customer success teams, often facilitated by robust RevOps (Revenue Operations) architectures and unified data foundations, rather than mere communication. The sources also explore the nuances of...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of marketing technology (MarTech), highlighting the shift from bloated, disconnected systems to more streamlined, integrated, and AI-driven solutions. A central theme is the importance of a robust data foundation, with many sources advocating for Customer Data Platforms (CDPs) or centralised data warehouses to unify customer insights and enable true personalisation. Several authors emphasise the need for strategic MarTech audits to identify redundancies, optimise budgets, and ensure tools align with business goals, moving beyond simply acquiring new "shiny objects"....

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and human-centric relationship building, often powered by AI and real-time signals. While some sources celebrate ABM's success in generating significant pipeline and revenue, others acknowledge its complexity and the necessity for cross-functional change management and continuous adaptation. Several contributors also recommend specific tools and workflows for effective ABM implementation,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data, and personalise outreach, some express scepticism regarding its capacity to fully replace human connection and trust-building in sales. The discussions also cover the importance of strategically integrating AI as infrastructure rather than a mere add-on, the challenges of AI-generated noise in outreach, and the need...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition offers a comprehensive overview of strategic partnerships and ecosystem development in the business world, particularly within the SaaS and B2B tech sectors. Several authors emphasise the shift from transactional alliances to collaborative, trust-based relationships that drive mutual growth and revenue. A recurring theme is the importance of effective partner enablement, moving beyond generic content to tailored, prescriptive playbooks that align with partner maturity levels and facilitate co-selling. The discussions highlight the need for robust infrastructure and operational excellence over simply hiring partner managers,...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on investment (ROI). There is a significant focus on leveraging technology, particularly AI, for personalized outreach, streamlined planning, and enhanced attendee experiences, while also highlighting the importance of data analysis for proving business impact. The sources also explore the human element, addressing the mental well-being of event...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve workflow orchestration, and ultimately accelerate deal closure. Several contributions challenge traditional GTM playbooks and sales models, advocating for a shift towards data-driven approaches, unified tech stacks, and strategic alignment across marketing, sales, and customer success teams. The importance of securing executive buy-in for GTM initiatives and...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced efficiency and measurable ROI. The sources also explore how AI is revolutionising aspects like content creation, personalisation, predictive analytics, and customer engagement, particularly within email marketing and social media. A recurring theme is the challenge of measuring impact and ensuring human oversight and strategic alignment as AI agents...