All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition emphasizes that event success is moving away from basic attendance figures toward measurable business outcomes and pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings, integrating advanced CRM lead-capture tools, and warming up target accounts well before a show begins. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalised experiences that foster trust. Technology plays a dual role, as AI and automation streamline logistics while legal requirements for biometric consent...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from high-volume outreach to signal-based, human-centric engagement. Key themes include the necessity of sales and marketing alignment, where both departments co-create strategies to target high-value accounts rather than working in silos. Artificial Intelligence is presented as a powerful efficiency multiplier for data enrichment and task automation, yet experts warn it cannot replace the personal touch required to build trust in complex enterprise sales. The texts also highlight operational rigour,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition examines the transition from traditional search and automation to agentic AI and AI visibility in 2026 business strategies. Leaders and experts highlight that brand authority now depends on being cited by large language models rather than just ranking on legacy search engines. Successful integration requires a focus on data hygiene, workflow redesign, and the deployment of autonomous agents that can execute complex tasks across sales and marketing. Several contributors warn that human judgment and authenticity remain essential to differentiate brands in...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition examines the evolving landscape of social selling and employee advocacy on LinkedIn as we approach 2026. The contributors emphasise that authentic, human-led storytelling is now far more effective than automated, AI-generated "slop" or generic corporate messaging. To succeed, businesses must pivot from vanity metrics like likes and followers toward meaningful engagement, such as personalised video DMs and insightful commenting. Executive visibility and empowering staff to build personal brands are highlighted as superior alternatives to traditional paid advertising and static company pages. Practical frameworks...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines strategic event leadership for 2026, shifting focus from mere logistics to meaningful human connection and measurable business impact. Industry experts highlight the transition of events into integrated content engines and revenue drivers, particularly through the adoption of AI as essential infrastructure for personalised engagement. High-profile acquisitions, such as Cvent’s purchase of Goldcast and ON24, signal a significant move toward consolidated tech ecosystems that prioritise post-event data and long-term pipeline growth. Success is defined by intentional design, authentic storytelling, and the automation of...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of industry insights provides a comprehensive blueprint for modern B2B strategy, focusing heavily on the evolution of Account-Based Marketing (ABM) in 2025 and 2026. The contributors emphasise a shift away from "spray-and-pray" tactics toward hyper-personalisation, where success is driven by mirroring prospect pain points and utilizing AI-driven intent signals. Key themes include the necessity of sales and marketing alignment, the transition from broad "Ideal Customer Profiles" to data-backed "Best Customer Profiles," and the importance of engaging the entire buying committee...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite companies. Practical insights include curated tech stacks, 5-layer outbound systems, and the importance of human judgment...