All episodes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the integration and strategic impact of Artificial Intelligence (AI) across sales, marketing, and Go-To-Market (GTM) operations. A central theme is the rise of AI agents and specialised tools, which are shown to augment human capabilities and automate repetitive tasks, leading to significant productivity gains and cost savings, such as replacing or boosting the capacity of Sales Development Representatives (SDRs). However, many sources caution that AI is an accelerator of existing processes, emphasising that success requires a...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive collection of actionable insights and strategic advice focused on optimising social selling and personal branding on LinkedIn. Several experts stress the importance of profile clarity, showcasing value, and focusing on authentic relationships rather than aggressive sales tactics. A major theme is the growing significance of employee advocacy, where empowering staff to share their experiences boosts brand trust and reach, as company posts often underperform compared to individual posts. Furthermore, the texts discuss changes to the LinkedIn algorithm, which is increasingly...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the modern partner ecosystem and channel strategy, emphasising a shift from traditional transactional models to collaborative, ecosystem-led growth. Several authors stress the imperative of internal alignment within companies, focusing on redesigning attribution models, incentives, and systems to reward collaborative co-selling motions rather than direct sales only. Key tactical advice includes using tools like the RACI Matrix for clarity in B2B alliances and implementing focused, high-impact outbound partner motions for startups. Furthermore, there is significant discussion on the impact...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the rapid transformation of the MarTech landscape, driven primarily by the integration of Artificial Intelligence (AI) and the critical need for unified data. Multiple sources assert that AI is moving beyond simple automation to become an orchestration layer that governs entire marketing ecosystems, with Salesforce’s Agentforce and Data Cloud frequently highlighted as foundational components for real-time, personalised experiences. A major recurring theme is the widespread challenge of achieving MarTech ROI, which is often hindered by fragmented data silos,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A significant theme is the ubiquitous, yet frequently under-utilised, nature of AI in GTM, with several experts stressing that successful adoption requires strong data foundations and clarity...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the modern events industry, focusing heavily on strategic planning, technology integration, and measurable outcomes. Several authors highlight the shift of event planning from a transactional role to a strategic executive priority and stress the importance of early and intentional planning to achieve sustainable growth and brand equity. A major theme is the leverage of Artificial Intelligence and data analytics to enhance efficiency, personalise attendee experiences, and provide clear Return on Investment (ROI) attribution for both sales and marketing...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of Account-based Marketing (ABM) trends and insights collected from relevant LinkedIn posts during a two-week period. The summary highlights that ABM operations are concentrating on disciplined orchestration, high-quality data, and leveraging AI to enhance execution without compromising buyer trust. Key areas of focus include refining ABM strategy by shifting from pursuing Marketing Qualified Leads (MQLs) to compounding revenue outcomes and utilising rich data for deeper research before engaging in personalised outreach. Furthermore, the insights stress the necessity of early and...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of the Global ABM Conference in London, focusing heavily on the evolving landscape of Account-Based Marketing (ABM). A central theme is the strategic shift of ABM from merely a marketing tactic to an entire operating model or Account-Based Mindset, necessitating tight Sales and Marketing alignment. Speakers and attendees widely discussed the critical role of Artificial Intelligence (AI) in enabling scale, automation, and hyper-personalisation, while repeatedly emphasising that human creativity, authenticity, and storytelling must remain at the core to cut...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the integration of Artificial Intelligence (AI) into Go-To-Market (GTM) and sales strategies, highlighting a major operational shift. A significant focus is placed on the evolution of sales roles, with many sources arguing that AI agents will not replace sales representatives but will instead act as "superpowers" or "multipliers" to enhance productivity, particularly by automating research, prospecting, and data entry. Several discussions centre on the rise of AI Sales Development Representatives (SDRs), emphasising the need for precision,...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current LinkedIn strategies for personal branding and social selling, universally stressing the importance of authenticity, consistency, and targeted engagement over simple volume or vanity metrics. Several contributors emphasise that success lies in building genuine relationships and providing valuable, unpolished expertise, often through commenting and direct messaging, as opposed to relying on constant posting or viral trends. While some acknowledge metrics like the Social Selling Index (SSI), others dismiss it as irrelevant, urging users to focus instead on business...