All episodes

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed data as the foundation for AI, with many warning that AI will only accelerate existing data and operational...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and cross-functional alignment as prerequisites for successful automation, cautioning that AI tools merely scale existing flaws if the underlying strategy is weak. The...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic alignment, tying event goals directly to business objectives, improving lead attribution through better tech integration, and ensuring...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative role of Artificial Intelligence (AI), not as a replacement for strategy, but as an accelerator for creating hyper-personalised...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach for nuanced conversations and complex deals. Before AI deployment, authors repeatedly caution that success is contingent upon a validated GTM strategy and impeccable CRM data hygiene, asserting that...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition details a profound and rapid evolution within the partner ecosystem, transitioning from the outdated "Recruit-Enable-Retain" model toward modern data-driven revenue mechanics and measurable business outcomes, with AI emerging as the central disruptor through Microsoft’s emphasis on Frontier Firms and the use of intelligence for precision partnership orchestration via predictive scoring and targeted enablement. Cloud marketplaces like the AWS Marketplace and Microsoft Commercial Marketplace are now treated as core growth infrastructure, particularly with advancements such as Resale Enabled Offers that give channel partners greater...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provided sources are a collection of professional announcements and celebrations following the annual B2B Marketing Awards, detailing the night’s major winners and industry atmosphere. Numerous prominent agencies and in-house teams reported impressive successes, with companies such as Capgemini and Revere winning multiple Gold and Silver accolades for demonstrating creativity and strategic effectiveness across diverse campaigns, including content and live events. Key titles awarded included Global B2B Marketing Agency of the Year and B2B Marketer of the Year, highlighting exceptional leadership and commercial...