All episodes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution, key strategies, and the transformative impact of Artificial Intelligence (AI) and intent signals. Several authors emphasise the shift from broad outreach to hyper-personalised, targeted campaigns, with various playbooks detailing how to implement these, from studying ideal customer profiles to orchestrating multi-channel engagement. A recurring theme is the critical need for sales and marketing alignment and a strategic, long-term approach to ABM, rather than treating it as a quick fix or a mere...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administrative tasks to streamlining sales outreach and lead generation. This includes detailed breakdowns of specific AI tools and their applications, along with frameworks for integrating AI agents into existing workflows. However, many authors also emphasise the critical need for human oversight and strategic input, arguing...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and driving sales. Several experts recommend optimising LinkedIn profiles as landing pages and systematising social selling processes for predictable growth, moving beyond vanity metrics like likes. There is also a strong focus on employee advocacy, underscoring that individual contributions and unique personal branding significantly...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition highlights the evolving landscape of partner ecosystems and channel marketing, emphasising a shift towards strategic collaboration and operational excellence for sustained growth. Several sources stress that effective partner programmes move beyond mere transactional relationships, requiring clear vision, contextual enablement, and data-driven measurement of impact rather than just activity. The integration of AI is a recurring theme, with experts noting its transformative potential in areas like onboarding, content generation, data insights, and demand generation, though the indispensable human element in building trust and managing...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include leveraging AI and technology for efficiency, personalisation, and data analysis, along with the critical need for strategic planning, clear goals, and effective post-event follow-up to demonstrate ROI. Several experts also highlight the importance of human connection, empathy, and mental well-being within the high-pressure events industry, advocating for a...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation and enrichment to customer success. Conversely, some caution against merely "sprinkling AI"...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platforms (CDP) and identity, analytics and measurement, advertising, sales tech and RevOps, web and conversion, and data infrastructure. Overall, the insights underscore a move towards strategic adoption of technology, data quality, and integrated revenue operations rather than simply adding more tools.

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We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over broad, generic outreach. The discussions also address the critical role of data and technology, particularly AI, in identifying buying triggers, optimising targeting, and automating processes for enhanced efficiency and scalability. Furthermore, many sources underscore the necessity of strong alignment and collaboration between sales and marketing teams for effective...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance...