All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of partner ecosystems and co-selling strategies for 2026, highlighting a shift from traditional relationship management to data-driven ecosystem management. Industry experts emphasise that success in cloud marketplaces, such as AWS and Microsoft, requires moving beyond simple product listings to embrace incentivised sales motions, automated attribution, and deep cross-functional alignment. A recurring theme is the transformative role of AI, which is being utilised to scale playbooks and handle low-value tasks while reinforcing the necessity of human rapport in high-stakes deals....

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition highlights a shift in marketing technology from simply acquiring tools to establishing robust foundational architectures and data unification. Experts argue that operational reality and clean data are more vital than feature lists, as bloated “Franken-stacks” often create efficiency-draining technical entropy. The emergence of Agentic AI is transforming the industry, moving beyond basic automation toward contextual intelligence and human-centric decision-making. Strategic success in 2026 requires streamlining platforms, ensuring cross-functional alignment, and treating technology as a shared growth system rather than a collection of isolated...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition explore the evolving landscape of Go-To-Market (GTM) strategies for 2026, shifting from traditional marketing towards a technical, systemised discipline known as GTM Engineering. Industry experts highlight that failure typically stems from internal blind spots and structural misalignments rather than poor product quality. To achieve predictable revenue, companies are increasingly adopting AI-driven automation, signal-based outbound motions, and unified data foundations. Key frameworks emphasise ruthless focus, such as "plans on a page" and quarterly project lists, to ensure cross-functional alignment between sales, marketing, and customer success....

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition emphasizes that event success is moving away from basic attendance figures toward measurable business outcomes and pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings, integrating advanced CRM lead-capture tools, and warming up target accounts well before a show begins. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalised experiences that foster trust. Technology plays a dual role, as AI and automation streamline logistics while legal requirements for biometric consent...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from high-volume outreach to signal-based, human-centric engagement. Key themes include the necessity of sales and marketing alignment, where both departments co-create strategies to target high-value accounts rather than working in silos. Artificial Intelligence is presented as a powerful efficiency multiplier for data enrichment and task automation, yet experts warn it cannot replace the personal touch required to build trust in complex enterprise sales. The texts also highlight operational rigour,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition examines the transition from traditional search and automation to agentic AI and AI visibility in 2026 business strategies. Leaders and experts highlight that brand authority now depends on being cited by large language models rather than just ranking on legacy search engines. Successful integration requires a focus on data hygiene, workflow redesign, and the deployment of autonomous agents that can execute complex tasks across sales and marketing. Several contributors warn that human judgment and authenticity remain essential to differentiate brands in...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition examines the evolving landscape of social selling and employee advocacy on LinkedIn as we approach 2026. The contributors emphasise that authentic, human-led storytelling is now far more effective than automated, AI-generated "slop" or generic corporate messaging. To succeed, businesses must pivot from vanity metrics like likes and followers toward meaningful engagement, such as personalised video DMs and insightful commenting. Executive visibility and empowering staff to build personal brands are highlighted as superior alternatives to traditional paid advertising and static company pages. Practical frameworks...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond...