All episodes

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of modern event strategy, emphasising a shift from transactional sales to relationship-driven audience experiences. Multiple authors stress the importance of prioritizing hospitality, creative engagement, and genuine human connection over forced sales pitches and generic booth setups. A recurring theme, particularly for SaaS and B2B events, is the need for measurable ROI and integrated data systems, linking offline interactions directly to Account-Based Marketing (ABM) platforms and CRMs to prove event value. Furthermore, the content addresses operational excellence, suggesting that success...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition offers extensive insights into the modern practice of Account-Based Marketing (ABM), consistently emphasising a shift from broad campaigns to highly strategic, data-driven systems focused on revenue outcomes. Several authors discuss ABM failures, attributing them to a lack of sales-marketing alignment, a focus on activity metrics over pipeline conversion, premature technology adoption, and treating ABM as a short-term campaign rather than...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the transformative impact of Generative AI (GenAI) on marketing and sales, with a strong emphasis on the emerging field of Generative Engine Optimization (GEO). Numerous experts assert that AI is not a replacement for human creativity but rather a powerful tool that automates repetitive tasks, enabling marketers to focus on strategy, originality, and problem-first thinking, often adopting a Product Manager mindset. A major theme is the shift in digital visibility from traditional SEO to GEO, where...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides extensive advice on leveraging LinkedIn for personal branding, lead generation, and sales. A recurring theme is the importance of authenticity, consistency, and focusing on high-quality engagement rather than solely chasing viral reach or algorithm hacks. Experts stress that a strong personal brand, often built through genuine human connection and sharing real experience, is crucial for attracting premium clients, with several authors providing frameworks for strategic content creation, including the DVP (Discovery, Value, Proof) formula. Other key insights include the effectiveness of "pattern...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of partner ecosystems and channel strategy, highlighting the critical shift from transactional models to deeply integrated, outcome-focused collaborations. Multiple authors emphasise that successful partnerships require clear attribution, robust enablement, and a focus on partner ROI, warning that programs lacking proper measurement infrastructure are essentially guessing. A major theme is the disruptive and opportunity-rich role of AI, with experts noting that partners are essential for delivering trusted, integrated, and secure AI solutions, particularly with hyperscalers like Microsoft...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on optimising event and trade show strategy, focusing heavily on improving measurable ROI beyond superficial metrics like attendance. Several authors highlight the importance of human connection, authenticity, and experience design, arguing that meaningful interactions are more valuable than flashy presentations or excessive giveaways. A significant theme is the role of technology and AI, both for streamlining event logistics (like Anca Platon Trifan's AI Task Manager within Slack) and for capturing real-time engagement data to prove commercial value. Furthermore, the texts...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the Pavilion GTM2025 conference, highlighting key takeaways and emerging trends in the Go-To-Market (GTM) sphere. Speakers and attendees universally focused on the critical role of Artificial Intelligence (AI), with many sources discussing the necessity for future GTM operators to be AI-native, cross-functional, and P&L fluent. A major theme throughout is that the old GTM playbook is dead, requiring a shift towards AI-driven systems, data-centric strategies, and "unreasonable hospitality" to build authentic customer relationships. Several posts introduce and discuss the...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a wide-ranging overview of the current state and future direction of MarTech, data strategy, and the revolutionary impact of AI. A central theme is the challenge of MarTech tool overload, where too many systems create silos, inefficiency, and operational complexity, prompting calls for more streamlined, integrated platforms and a "strategy-first" approach. Several authors stress the critical importance of high-quality, unified customer data for successful campaigns, attribution, and AI readiness, noting that issues like fragmented web identities and "checkbox functionality" in software hinder...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition provides an extensive overview of Account-Based Marketing (ABM) strategies, execution, and common challenges in the B2B landscape. Several experts emphasize that ABM is a strategic, cross-functional commitment requiring deep alignment between marketing and sales, rather than a mere marketing channel or a short-term tactic. A major theme is the need to move beyond static account lists and generic outreach by...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the rapid integration of Artificial Intelligence (AI) into Go-to-Market (GTM) strategies, particularly across sales and marketing functions. A central theme is the shift from viewing AI as an entertainment gimmick to recognising it as a vital tool for driving revenue, process optimization, and efficiency. While many contributors advocate for "agentic AI" and the automation of tasks like lead research, outreach, and qualification, others caution against automating "noise" or relying solely on AI SDRs, emphasising that human...