All episodes

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

The provided sources explore the evolving landscape of Go-To-Market (GTM) Engineering, a discipline that prioritises systematic automation and technical architecture over traditional volume-based sales. Experts argue that while AI tools like Claude and Clay provide significant leverage, they function as multipliers that amplify both effective strategies and existing operational...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in field marketing and event strategy, moving away from logistics-heavy planning toward measurable sales acceleration. Modern event leaders are prioritising integrated technology stacks and real-time CRM synchronisation to eliminate post-event bottlenecks and capture pipeline value instantly. The text highlights a growing preference for smaller, curated executive experiences over broad registration drives, as audience quality and human trust become the primary drivers of commercial success. Artificial Intelligence is being repositioned as a practical partner for workflow automation and data enrichment,...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition outlines a fundamental shift in Account-Based Marketing (ABM) from a tactical marketing campaign to a core business discipline and go-to-market motion. The authors emphasize that success relies on deep sales and marketing alignment rather than simply purchasing expensive software or automating outreach. Contemporary strategies prioritise identifying buying committees and utilizing intent signals to deliver high-value, personalised experiences instead of...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the evolving landscape of AI within marketing and sales, shifting the focus from simple tool access to structured execution and agentic systems. Experts emphasize that strategic advantage in 2026 comes from building automated workflows and maintaining high-quality data rather than merely increasing content volume. Key discussions highlight the rise of AI Search...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive outlook on the evolving landscape of LinkedIn social selling and employee advocacy in 2026. The contributors highlight the shift towards the 360 Brew algorithm, which prioritizes topical authority, authentic engagement, and consistent themes over traditional reach-chasing tactics. Success on the platform now requires a systematic approach, moving away from automated noise to focus on problem-centric messaging and human-to-human connection. Experts suggest that employee influencers are becoming the primary driver of brand trust, significantly outperforming corporate pages in both visibility and...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigorous data hygiene rather than vague strategic alliances. Key themes include the rising dominance of hyperscaler marketplaces like AWS, Microsoft, and Google Cloud, which are reshaping how software is transacted and co-sold globally. Practical advice throughout the text highlights the need to move beyond vanity metrics...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition offers a comprehensive look at the Third Age of MarTech, highlighting a fundamental shift from siloed software stacks to composable, data centric architectures. Experts argue that traditional marketing automation is being replaced by universal data layers and AI driven orchestration, where real time customer identity and commercial outcomes take precedence over vanity metrics. There is...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition explores the modern transformation of sales and marketing strategies as they shift from disjointed software tools toward integrated AI operating systems. By automating routine administrative duties and data enrichment, these advanced platforms allow businesses to focus on strategic human creativity rather than manual workflows. The source highlights...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition presents a comprehensive strategic shift in the global events industry, moving away from treating gatherings as isolated logistics exercises toward viewing them as integrated data engines. Experts emphasize that successful events are built on intentional participation design, where psychological safety and social proof outweigh the quantity of speakers. The collection highlights the necessity of sales and marketing alignment, arguing that revenue is driven by what happens after the stage lights go off through rigorous follow-up and pipeline attribution. Modern tools like artificial intelligence...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

In this edition, modern Account-Based Marketing (ABM) is shifting from broad, lead-based tactics to a precision-driven go-to-market strategy that treats high-value accounts as markets of one. These sources highlight how AI and advanced signal tracking now allow teams to identify active buyers and map complex buying committees with unprecedented accuracy. By integrating tools like Claude AI, Clay, and 6sense, companies can...