All episodes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automation for efficiency while emphasising the continued need for human judgement and strategic alignment between marketing and sales. Several contributions discuss the importance of identifying and prioritising high-value accounts, tailoring content, and optimising channels like LinkedIn ads for better engagement and pipeline generation. The episode also address the...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative Engine Optimisation (GEO), with an emphasis on visibility in AI-generated answers rather than traditional search rankings. The sources...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based sales tactics like cold calls and aggressive pitches. The content covers practical advice for optimizing LinkedIn profiles, creating engaging content including videos and thoughtful comments, and utilizing tools like Sales Navigator for effective prospecting. There's also discussion on the shift towards proactive, data-driven sales, the...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content, and genuine interactions outweigh follower counts or cold outreach. They also address the role of AI in sales, advocating for its use to enhance human connection rather than replace it, and underline the impact of employee advocacy in amplifying brand messaging and building trust....

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships that offer clear ROI and mutual value. Several sources point to AI's transformative role in optimising alliance processes, from identifying opportunities to enhancing co-selling and data management. There is also a strong focus on improving co-selling effectiveness through better alignment, communication, and a move towards "co-closing" deals, alongside...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event marketing, emphasising a shift from mere exposure to strategic engagement and measurable ROI. Authors highlight the importance of data-driven insights, leveraging AI for enhanced targeting and personalisation, and aligning events with overarching business goals and pipeline growth. Several pieces stress the critical role of experiential marketing in fostering genuine connections and brand loyalty, advocating for meaningful interactions over superficial giveaways. The collection also addresses the practicalities of event planning, including the need for meticulous detail, effective...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Go-To-Market (GTM) strategies in the modern business landscape, particularly highlighting the transformative role of Artificial Intelligence (AI). Several authors emphasise the shift from static, traditional GTM plans to more dynamic, adaptive, and data-driven approaches that integrate customer insights and market realities. A recurring theme is the importance of alignment across sales, marketing, and customer success teams, often facilitated by robust RevOps (Revenue Operations) architectures and unified data foundations, rather than mere communication. The sources also explore the nuances of...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of marketing technology (MarTech), highlighting the shift from bloated, disconnected systems to more streamlined, integrated, and AI-driven solutions. A central theme is the importance of a robust data foundation, with many sources advocating for Customer Data Platforms (CDPs) or centralised data warehouses to unify customer insights and enable true personalisation. Several authors emphasise the need for strategic MarTech audits to identify redundancies, optimise budgets, and ensure tools align with business goals, moving beyond simply acquiring new "shiny objects"....

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and human-centric relationship building, often powered by AI and real-time signals. While some sources celebrate ABM's success in generating significant pipeline and revenue, others acknowledge its complexity and the necessity for cross-functional change management and continuous adaptation. Several contributors also recommend specific tools and workflows for effective ABM implementation,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data, and personalise outreach, some express scepticism regarding its capacity to fully replace human connection and trust-building in sales. The discussions also cover the importance of strategically integrating AI as infrastructure rather than a mere add-on, the challenges of AI-generated noise in outreach, and the need...