Best of LinkedIn: Account-based Marketing CW 30/ 31

Show notes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and human-centric relationship building, often powered by AI and real-time signals. While some sources celebrate ABM's success in generating significant pipeline and revenue, others acknowledge its complexity and the necessity for cross-functional change management and continuous adaptation. Several contributors also recommend specific tools and workflows for effective ABM implementation, stressing that strategy and clear objectives are more crucial than technology alone for achieving measurable outcomes.

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