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We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation and enrichment to customer success. Conversely, some caution against merely "sprinkling AI"...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platforms (CDP) and identity, analytics and measurement, advertising, sales tech and RevOps, web and conversion, and data infrastructure. Overall, the insights underscore a move towards strategic adoption of technology, data quality, and integrated revenue operations rather than simply adding more tools.

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We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over broad, generic outreach. The discussions also address the critical role of data and technology, particularly AI, in identifying buying triggers, optimising targeting, and automating processes for enhanced efficiency and scalability. Furthermore, many sources underscore the necessity of strong alignment and collaboration between sales and marketing teams for effective...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations (RevOps) for strategic growth and efficiency, moving beyond traditional Sales Ops and Marketing...