Best of LinkedIn: Channel Marketing CW 33/34

Show notes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations (PartnerOps) is presented as a transformative force, enabling greater efficiency, scalability, and enhanced decision-making in managing partner relationships and enablement. Furthermore, authors explore the challenges and best practices in areas such as partner portal development, channel marketing strategies, and the critical need for a partner-centric approach that values partner feedback and experience to foster engagement and loyalty.

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