All episodes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted nature of Account-Based Marketing (ABM), highlighting its evolution from a traditional, account-first approach to a more person-first, signal-native strategy. Several authors emphasise that ABM is a strategic performance requiring strong foundations, joint sales-marketing efforts, and a dedicated skillset, rather than merely a product or a substitute for demand generation. A key theme is the shift towards precision targeting and personalisation at scale, often augmented by AI tools that analyse intent data and automate outreach. The discussions also touch upon the...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of social selling strategies, particularly focusing on LinkedIn. They highlight the importance of authenticity and building genuine relationships over traditional, impersonal sales tactics. Several authors discuss the Social Selling Index (SSI) as a metric, though some note its declining relevance, advocating for a focus on quality content and meaningful engagement. The sources also explore the impact of AI in sales, suggesting it should augment rather than replace human interaction, and emphasise the need for alignment between sales and marketing...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition discusses the transformative impact of Artificial Intelligence (AI) on B2B sales and marketing strategies. Authors highlight AI's role in automating tasks like lead generation, content creation, and competitive analysis, thereby enhancing efficiency and productivity for marketing and sales teams. A significant theme is the shift from traditional SEO to Generative Engine Optimisation (GEO), where content is optimised for AI-driven answers rather than just search rankings, emphasising authority and trust. While some sources express concerns about AI creating "noise" or oversimplifying complex...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the need for centralised systems for partner visibility and management, improving partner enablement content by making it...

We curate most relevant posts about Go-to-Market Strategy on LinkedIn and regularly share key take aways.

This edition discusses various aspects of Go-To-Market (GTM) strategies for businesses, particularly within SaaS and B2B technology. They emphasise the importance of a holistic and data-driven approach, moving beyond traditional, siloed methods. Key themes include customer-centricity, leveraging AI for enhanced efficiency and insights, optimising operational alignment across sales, marketing, and product teams, and the critical role of data quality and strategic focus for sustainable growth and investor appeal. The sources also highlight the need for adaptability in evolving market landscapes and the significance of...

This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & personalisation, advertising, SEO & content, digital asset management, and the growing importance of integrations and partnerships. Ultimately, it provides a snapshot of current industry discourse, emphasising practical applications and strategic shifts in the MarTech landscape.

This podcast was created via Google Notebook LM.

Strategic B2B Marketing, provided by Thomas Allgeyer and Frenus. Frenus is a B2B market research company working with enterprises to optimize their campaigns with account and executive insights—far beyond AI. Join our hosts for a focused, insightful discussion on the most relevant LinkedIn insights about AI in B2B Marketing from CW 21 and 22. Cutting through the noise for B2B marketing professionals.

This podcast was created via Google Notebook LM.

We curate most relevant posts about ABM on LinkedIn and regularly share key take aways.

This episode delves into the key takeaways from the 6sense Inspire UK event in London, focusing on accelerating growth, ABM, and AI in B2B marketing. It highlights the crucial shift from focusing on MQLs to understanding and engaging with Buying Groups, as deals involve many individuals. The discussion covers leveraging AI for efficiency and personalisation while emphasizing the need for strategic use ("AI that builds pipe, not hype"), as well as the enduring importance of Sales and Marketing alignment and genuine human connection in the...