All episodes

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition examines the shifting landscape of modern B2B partnerships, focusing heavily on the transition toward ecosystem-led growth and AI integration. Industry experts highlight the critical need for structural alignment, moving beyond superficial metrics to prioritise revenue-focused co-selling and strategic execution. Several contributors provide practical warnings regarding Microsoft and AWS partner programs, specifically addressing licensing complexities and the importance of leadership sponsorship. Updates from major players like Salesforce and Adobe further illustrate a trend toward simplified partner tiers and outcome-based rewards. Additionally, the texts underscore...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition is a collection of industry insights emphasizes that MarTech success depends more on foundational strategy and operational discipline than on acquiring new tools. Experts argue that organizations must prioritize data hygiene, minimize attack surfaces, and fix broken internal cadences to realize the true value of their existing stacks. The rise of agentic AI is a dominant theme, described not as a replacement for software, but as an orchestration layer that requires clean, governed data to function effectively. Sources highlight a shift toward context-over-data,...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the rapid evolution of go-to-market (GTM) strategies through the lens of artificial intelligence and automation. Industry leaders emphasize that successful scaling requires structured revenue architecture and clean data foundations rather than simply accumulating disconnected software tools. Key topics include the emergence of GTM engineering, the transition from basic prompting to sophisticated context engineering, and the use of agentic AI to automate complex sales workflows. The texts also highlight the critical importance of retaining existing customers and ensuring that internal strategies are accurately...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline influence, and strategic alignment with business goals. High-performance teams are increasingly adopting advanced technology and AI automation to streamline operations, allowing them to focus on intentional, human-centric experiences that foster deep community connections. Key contributors argue that fewer, more curated gatherings often yield...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency.
Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below.

https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb

This edition explores the evolution of Account-Based Marketing (ABM) in 2026, highlighting a shift from broad targeting to hyper-personalised, data-driven orchestration. The text emphasizes that modern sales success relies on aligning marketing and sales teams around high-value accounts rather than chasing generic leads. Contributors...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage lead research, outbound sequencing, and customer interactions to drastically reduce operational costs. A primary theme is the emergence of Generative Engine Optimisation (GEO), as brands must now ensure visibility within AI-driven search environments like ChatGPT and Claude to remain competitive. While automation offers...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a comprehensive strategic shift for LinkedIn in 2026, focusing on an AI-driven algorithm that prioritises semantic relevance and authentic human connection over mere activity. Experts emphasise that success now requires niche positioning and high-quality content that provides unique value, as generic or automated posts are actively penalised. A significant portion of the material highlights employee advocacy as a vital trust-building engine, noting that personal profiles significantly outperform corporate pages in reach and engagement. Practical advice includes optimising profiles for AI search, engaging...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition highlights modern partner ecosystem strategies are shifting from fragmented operations toward unified revenue engines that integrate sales, marketing, and technology. Central to this evolution is the dismantling of internal silos between RevOps and Partner Ops to ensure data transparency and accurate attribution. Success in 2026 relies on AI-driven automation and ecosystem orchestrators who prioritise co-selling readiness, clear accountability, and trust-based relationships over mere partner volume. Strategic growth is further accelerated by market-specific playbooks and the transition of marketplace listings into active, outcome-focused revenue...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition explores the shifting landscape of marketing technology (MarTech) as it transitions into an AI-driven, "agentic" era. Key contributors argue that strategic capability and business context are now more valuable than simply expanding a software stack, which often leads to expensive "tech clutter". The texts highlight a move towards warehouse-native architectures and custom-built solutions to replace legacy SaaS platforms, aiming to reduce hidden costs and technical debt. There is a strong emphasis on human-AI collaboration, suggesting that while automation handles workflows, marketers must remain...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explore the emergence of GTM engineering as a vital discipline for driving revenue through AI-powered automation and systematic orchestration. The contributors provide various tactical frameworks and tool stacks, frequently highlighting platforms like Clay, n8n, and Claude to replace manual prospecting with scalable, signal-based workflows. A recurring theme is the necessity of interconnected systems, moving away from isolated software to create a unified "revenue engine" where marketing and sales data flow seamlessly. The collection also includes educational resources, such as tutorials and bootcamps, designed...