Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources...