Best of LinkedIn: AI in B2B Marketing CW 23/ 24

Show notes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition discusses the transformative impact of Artificial Intelligence (AI) on B2B sales and marketing strategies. Authors highlight AI's role in automating tasks like lead generation, content creation, and competitive analysis, thereby enhancing efficiency and productivity for marketing and sales teams. A significant theme is the shift from traditional SEO to Generative Engine Optimisation (GEO), where content is optimised for AI-driven answers rather than just search rankings, emphasising authority and trust. While some sources express concerns about AI creating "noise" or oversimplifying complex processes, the prevailing sentiment is that AI serves as a powerful augmentation to human capabilities, fostering innovation and enabling hyper-personalisation, provided there is a strong data infrastructure and strategic human oversight. The texts also touch upon the emergence of "agentic AI," which can autonomously manage complex tasks and entire campaigns, fundamentally reshaping how businesses approach their go-to-market strategies.

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